Maruti, Hyundai, other automakers’ Sept sales hit by chip shortage, high fuel prices

The semiconductor or microchip shortage has impacted the industry's production levels, extending the waiting period besides escalating prices.
Vehicles parked
Vehicles parked
Written by :

Microchip shortage along with high fuel prices heavily dented major automobile manufacturers' September sales on a year-on-year basis. Major automobile players such as Maruti Suzuki, Hyundai Motor, Tata Motors and Mahindra reported an adverse impact on production that led to lesser dispatches. Semiconductors play a critical part in the production of internal combustion engines. They are an integral part of all kinds of sensors and controls in any vehicle. The semiconductor or microchip shortage has impacted the industry's production levels, extending the waiting period besides escalating prices. Some of the main reasons behind the global chip shortage are supply chain disruptions caused by the pandemic, a steep increase in demand for electronic goods with more people now working from home, and a dearth of investment in chip building capacities.

At present, these shortages have forced several original equipment manufacturers (OEMs) to slow down production, thus further extending the waiting period for popular, feature-rich and high-end models. Consequently, passenger car market leader Maruti Suzuki's total sales for the month under review fell to 86,380 units from 160,442 units sold in September 2020. "Total sales in the month include domestic sales of 66,415 units, sales to other OEMs of 2,400 units and exports of 17,565 units," the company said in a statement. "The sales volume of the company in September 2021 was adversely impacted due to shortage of electronic components. The company took all possible measures to limit the adverse impact," it added.

Hyundai Motor India said that cumulative sales in September fell to 45,791 units from 59,913 dispatched in the month of September 2020. The domestic sales fell to 33,087 units from 50,313 units reported for the corresponding period of last year. Meanwhile, the company shipped out 12,704 units in September 2021, from 9,600 units sold abroad in the like month of 2020. “The global semiconductor supply constraint has adversely affected vehicle production resulting in low dispatches in the month of September 2021,” the company said in a statement.  

Even as Tata Motors' domestic sales last month rose to 55,988 units from 44,410 units sold in September 2020, the company's Executive Director Girish Wagh said semiconductor shortage continues to impact the auto industry globally. "The impact of supply shortage due to restrictions in East Asia continued in September, leading to moderation of production and offtake volumes. The situation is fluid and we continue to work to mitigate the impact on our customer orders through an agile, multi-pronged approach," he said.

“In September 2021, Tata Motors PV Business sold 25,730 units, posting a growth of 21% vs September 2020, despite a major industry-wide shortage of electronic components. In the EV segment, the company for the second month in succession crossed the 1,000 unit milestone to register its highest ever monthly and quarterly sales of 1,078 units and 2,704 units respectively. Looking ahead, the demand for cars and SUVs is expected to remain strong in the forthcoming festive season; however, the supply situation for electronic components may continue to witness challenging times,” said Shailesh Chandra, President, Passenger Vehicles Business Unit, Tata Motors Ltd. 

Another auto giant, Mahindra & Mahindra's overall passenger vehicle sales for September declined by 12% to 13,134 units from 14,857 units sold during the corresponding period of 2020. M&M's Chief Executive Officer (Automotive Division), Veejay Nakra, said, "The challenges around the supply of semiconductors continue to pose difficulties for the auto industry globally. We have taken several steps to mitigate the effect and are working towards managing the situation as best as possible.”

Toyota Kirloskar Motor (TKM), however, bucked the trend with the company announcing that it sold a total of 9,284 units in the month of September 2021, thereby registering a growth of 14% when compared to the domestic sales in the month of September 2020. The cumulative wholesales of TKM for the period January to September 2021 stands at 94,493 units when compared to 47,743 units sold in the corresponding period last year, thereby registering a growth of 98%.

V Wiseline Sigamani, Associate General Manager (AGM), Sales and Strategic Marketing, TKM said, “Demand in the personal mobility segment continues as we step into the festive months. Customer orders have been on a constant rise and we are witnessing a steady growth, ever since the second wave. The Crysta and the Fortuner continue to dominate their respective segments, both garnering huge customer interests and orders. All other segments have also attracted good traction from customers and we are very excited to cater to all such personal mobility needs of our customer, this upcoming festive season.” 

Meanwhile, Kia India registered sales of 14,441 units in September 2021. The company became the fourth most sold carmaker of India with a market share of 7.8%, an increase of 1.4% on YoY basis. "The disruption in the supply chain put a brake on the improving industry sentiment last month," said Hardeep Singh Brar, Vice President and Head of Sales and Marketing, Kia India.

"As the festive period approaches, we are hopeful to see some improvement in semiconductor procurement. For the time being, we are taking all the measures to optimise the production and keep the waiting period of our vehicles in check," Brar added.

According to Rohan Gupta, Vice President, ICRA: "Overall domestic PV sales witnessed a sharp decline in production volume during September 2021 in the backdrop of semiconductor shortages, which will further increase the waiting period of car models during the upcoming festive period.”

"Dealership inventory remains extremely low, and discounts have reduced sharply across OEMs. While the situation is likely to improve sequentially in October 2021, the semiconductor shortage still remains acute with any meaningful respite only by the end of CY2021," he said.

With IANS inputs

Elections 2023

No stories found.
The News Minute