Liquor sales in Kerala during the the 10 days of Onam touched a record high of Rs 440.6 crore, up from Rs 411.14 crore during the previous Onam season, according to official figures.
The 10 day period began on August 25 and ended on Sunday, which is often referred to as the first Onam .
The biggest sales was recorded on Sunday, when liquor and beer worth Rs 71.17 crores was sold, up from Rs 59.51 crores in the previous year.
Kerala State Beverages Corporation Ltd is the sole wholesaler of liquor in the state and its outlet at Iranjalakuda in Thrissur district recorded the highest sales on Sunday, amounting to Rs 29.46 crore.
Bevco now has just 245 outlets in the state.
The highest sale of Rs 71.7 crore, was recorded on Uthradam day.
Last year, Uthradam sale was for Rs 59.5 crore.
Bevco has increased the number of counters selling liquor as well as the space and size of the outlets to compensate for the decrease in its numbers.
(With IANS inputs)