Kurlon Enterprise Limited, India’s leading mattress, sofa, furniture and furnishing products company, on Monday announced its plans to target 1 million retail footprints in India in the next three years. With this announcement, the company aims to give a boost to its leadership position and infuse much needed excitement and growth in the category.
Kurlon’s retail outlets are targeted at providing consumers with an experience of the entire range of home comfort products and offers consumers a lot of value and choices. With category involvement being very low, Kurlon’s state-of-the-art technology endeavours to improve the standards of interactions within the space and serve the ever-changing needs of the Indian consumer.
Commenting on this development, Sudhakar Pai, Chairman and Managing Director of Kurlon Enterprise Limited said, “Retail is the new buzz word at Kurlon and experiential shopping is our aim. The retail outlets have been carefully designed to provide an experience and facilitate customer interactions to educate them about good sleep. The brand stores showcase the best quality and designs, based on our deep understanding of the consumer needs.”
The company also recently expanded into the home comforts segment with offerings like sofas, furnishings, and furniture such as beds, coffee tables etc.
The company currently has approximately 2.5 lakh sq. ft. retail space and has 800+ exclusive franchise outlets, 7,000+ multi-brand outlets and 15 COCO model Home Komforts stores with a pan India presence. Kurlon outlets are visible in the high street locations of Bengaluru, Delhi, Pune, Chennai, Hyderabad, Kolkata, Mumbai, Kochi, Indore, Kanpur and Lucknow.
“The mattress market is growing by around 10-12%. With reduction in the GST, increase in disposable income, awareness about quality of sleep and rapid improvement in infrastructure, the share of organised market is expected to increase at a faster rate. We believe this is the right time to activate our Retail + Ecommerce – Omni channel drive.” Pai added.
The company has already started recruitment at senior levels and a few of the leadership teams have already joined at CMO, CFO levels apart from the head of retail and the other management positions.
Started in 1962 by Manipal Group's Ramesh Pai, Kurlon is India's largest selling mattress company manufacturing 126 different configurations. The mattress market is about Rs. 8000-9000 crore, of which one-third is the organised market and Kurlon enjoys 40% market share.