The News Minute | October 27, 2014 | 3.30 pm IST A group of youngsters have decided to protest in a unique way against moral policing in Kerala- by countering hate with love. The campaign 'Kiss of Love' is calling out to couples to come to Marine drive in Cochin on November 2 and hug or kiss each other. Last week a group of Yuva Morcha activists vandalised a cafe in Kozhikode claiming that the cafe encouraged immoral activities amongst youngsters. This was following a report by a Malayalam news channel that ran footage of youngsters partying in the cafe and couples cosying upto each other. The incident garnered a lot of criticism for the Yuva Morcha and the news channel's attempt at moral policing. The Kiss of Love is an answer to those who believe and engage in moral policing. And this is how organisers of Kiss of Love describe the campaign on its Facebook wall:“Those interested must be present with their spouse or lover for the programme which begins at 5 pm. The participants must carry a placard saying 'Kiss of Love'. They can either kiss or hug their partners, Through this we say that we don’t need moral police here in Kerala. Moral Policing is a criminal activity. Most of political parties and religious organizations tries to do that."( Image courtesy: Kiss Of Love Facebook Page )Within hours of the launch of the event on Facebook, over 360 users on the social media site have clicked on the 'going' button and more than 2000 have liked the page. The 'Kiss of Love' page also states that they will show how love is expressed, especially to those who have no idea about it. "We are also giving special invitation to all moral polices and Yuva Morcha volunteers. If you are frustrated after seeing others kiss, we will make special arrangements for them", reads the post. ( Image Courtesy: Kiss of Love Facebook page )“We have a system here, we have a written constitution. Nobody should take law in their hands. It is our freedom to express love. What do they mean by ‘immoral’? How can kissing and hugging be immoral? It is a pure expression of love. We cannot stand moral policing anymore; let us put an end to it. There is a limit to everything. Our society should be free from all this evil. Moral policing is a criminal offence” said Rahul Pasupalan , a short film maker and the organising committee coordinator of 'Kiss of Love'. The organisers are planning a similar drive in Calicut too.