Spearheaded by RJ Sano of Fever 91.9 FM, the initiative aims to collect items like toys, storybooks, stationery and clothes for children.

Kids for Kerala campaign hopes to bring smiles to children affected by floodsFacebook/ RJ Sano
news Kerala Floods Wednesday, September 12, 2018 - 11:53

Rebuilding lives is not an easy task. While Kerala has shown nothing but resilience over the last few weeks in rebuilding itself, people from across the country, too, are doing their bit to help Kerala get back on its feet.

As a goodwill gesture, Fever 91.9 FM from Chennai is collecting relief materials for those affected by the floods in Kerala. Spearheaded by RJ Sano of Fever 91.9 FM, the initiative called Kids for Kerala, aims to collect items such as toys, storybooks, notebooks, stationery, chocolates, clothes, shoes/footwear, art and craft materials for all children aged below 16 years.

While relief materials like clothes, groceries, medical supplies and home supplies have been pouring in for the last few weeks, this campaign specifically aims at lifting the spirits of children in flood-affected regions of Kerala.

Why children? “Adults will be busy cleaning and sorting things out and without any doubt, this is going to be a long, tiring exercise. When children smile and are happy around them, it would give the adults a lot more energy to push themselves forward. Only children can bring cheers and life back to their homes, villages, towns and cities,” says Sano, the brainchild of the campaign.

The initiative, which began a more than a week ago, requests people to drop in with their contributions at the Fever 91.9 FM office in Vadapalani, Chennai. A goodwill truck, which was parked outside Forum Vijaya Mall last week and on Friday, will go around the schools in the city to collect more such materials.

“This is the last weekend of our drive. We have been calling for more people to come forward and drop off whatever they can at our office inside Forum Mall,” adds Sano. Fever 91.9 FM is located on the eighth floor of Forum Vijaya Mall in Vadapalani, Chennai.

The goodwill truck will leave for Wayanad on Monday and the donations will be distributed by NSK Umesh, Sub-Collector of Wayanad District, who has given his approval for the same.

This is a non-commercial initiative supported by BharatBenz, Apollo Shine Foundation, Forum Vijaya Mall, The News Minute and Fever 91.9 FM. For more details, please call +91 98403 42943. 

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