The survey points out that there has not been any change in the inflow of foreign tourists to the State

Since Keralas bars were shut down beer consumption in the state has shot up
news Sunday, October 25, 2015 - 10:51

A survey by All-India Brewers’s Association (AIBA) reportedly shows that beer consumption in the state has increased since bars in the state were shut down by the government as a part of its anti-alcohol drive.

According to reports, beer consumption has increased by three lakh boxes per month since the closing down of bars.

The New Indian Express reports that the study, which mainly covered the Ernakulam, Thiruvananthapuram, Kozhikode and Thrissur districts, revealed that beer worth Rs 4 lakh is sold in Kerala every day.

The study also revealed that the State’s revenue has increased by 13 per cent, despite the new liquor policy. In absolute numbers, the beer consumption has reportedly increased from 9-10 lakh boxes per month to 13-15 lakh boxes.

The main objection to the new liquor policy was that it may reduce the tourist inflow to the state but the survey points that there has not been any change in the inflow of foreign tourists to the State

"After implementation of the new liquor policy, there has been a slow yet steady shift towards beer. While the choice of the State’s young generation is beer, those aged 35 and above prefer hard drinks. Overall, there is a significant shift towards beer amongst the literate population. Now, people who want to consume Indian-made foreign liquor (IMFL) do not have any other option but to drink at home, streets or cars, with brandy and rum being the most popular drinks," the survey observes.

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