Unless you have been living under a giant rock, the Jimikki Kammal fever is sure to have reached you already.
The up-beat number from the Malayalam film 'Velipadinte Pusthakam' has become so popular that it transcended boundaries and have become a hit in other states as well.
After innumerable Jimikki Kammal spinoff videos on social media, the song is now being used as a campaigning tool in the upcoming Vengara bye-poll in Malappuram.
Parodies are a popular method of campaigning for elections in the state. The election is scheduled for October 11, and all major parties have declared their candidates.
The election parody version of Jimikki Kammal song has now taken social media by storm. The song, written by Abdulkhader Kakkanad and sung by CH Fahadh & Liji Francis takes a dig at the central government and Prime Minister Narendra Modi.
From petrol price hike to newly inducted Minister Alphons Kannanthanam's comments, the parody song includes everything!
In the parody, Narendra Modi is the Prime Minister who ruled and “stole" the country, and the one who makes foreign trips in the name of bringing development to the nation.
Watch the song here:
In a short span of two days, the video has been viewed for more than 5 lakh times and is being shared widely.
Speaking to TNM, Abdulkhader, a popular parody song writer in the state, said that the IUML representatives from Vengara approached him for parody songs.
"This particular song was done based on the order of IUML representatives. Jimikki Kammal is the most hit song on the internet, even popular outside Kerala. For election parody songs, it will only be effective if it is done on current hit songs. Jimikki Kammal was an obvious choice," said Abdulkhader, who wrote several parody songs in many Kerala elections.
While both United Democratic Front (UDF) and Left Democratic Front (LDF) approached Abdulkhader for parody songs, he says that the Jimikki Kammal parody has been written in such a way that it can be used by both the parties.
"I have written the song based on the current situation of the country. I haven't limited it to issues in Kerala for this song. A total of 5 songs will be released soon," he said.