Features Monday, December 08, 2014 - 05:30
The News Minute| December 4, 2014| 4.26 pm IST India is the second largest consumer of pizzas, says Dominos Pizza, the world’s largest delivery chain pizzas.  According to a report in The Economic Times, Dominos Pizza makes and sells four lakh pizzas a day. This compared to McDonald’s, its only competitor in the fast food industry in India, which makes half of that number. “India is the only country where we are double the size of McDonald's," Ajay Kaul, CEO, Jubilant FoodWorks, who owns the Dominos chain in India, told ET. Even though McDonald’s was officially the first fast food chain to come to India, it still has only 350 outlets in India, compared to Dominos’ 818 outlets. This is due to Dominos’ strategic expansion even into smaller areas in various cities. It is looking to expand further by introducing 150 outlets every year. However, even with Dominos opening more outlets, it has seen a fall in its annual revenues. In the second quarter, Jubilant FoodWorks' same-store sales growth slowed to 5.3 per cent compared with 6.6 per cent a year earlier. This is due to the opening of a new chain, Dunkin’ Donuts, said Kaul. "Pizzas resonate with Indian consumption habits as they look like chapatis, have a wheat base, are eaten with hands instead of forks and spoons, and the same pizza is often shared by slices and has either vegetables or chicken toppings," he explained. When compared to the All-American Burger, pizza is clearly the winner in the country.

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