Domestic mobile technology company OKWU on Friday launched its latest Omicron smartphone in India at Rs 10,499 that comes with a fingerprint sensor.
The 5.5-inch full-HD IPS display carrying device is powered by 1.5GHz quad-core processor paired up with 3GB of RAM and has 32GB of internal memory that can be expanded up to 64GB.
"Post launch of our first model OKWU Pi, we generated huge market response that has helped us expand into east and south India and has also developed colossal market traction in Maharashtra. With OKWU Omicron we plan to accelerate our growth in operating regions and also look to open operations in northern India," said Anshuman Atul, CEO and Managing Director, OKWU.
The device houses 13MP rear camera with phase detection auto-focus, a 5MP front camera and runs on Android Marshmallow 6.0.1 operating system.
"With Omicron we enter into the most competitive and exciting price bracket of Rs. 9,000 to Rs. 12, 000, which garners the maximum sales for smartphones in India," said Anshuman Atul, as per an ANI report.
OKWU smartphones will be manufactured and assembled in Shenzhen, China. Soon, the company also plans on opening an assembly unit within India itself. It also plans on developing an R&D centre in partnership with Amity University.
OKWU is an Indian startup that began operations towards the end of 2016. It launched its first smartphone called Pi in November 2016 at a price of Rs 5,999. The company was launched with the plan of offering mobiles in the range of Rs 6000 to Rs 20,000.
While there are over a 100 smartphone companies operating in India, OKWU is betting on IoT to set it apart. It has developed U Arena, a service that will be exclusive to OKWU mobiles.
As per an Indian Express report, U Arena has four accessories that can connect with each other governed by individual applications. One such accessory is U-Tag, a Bluetooth tag that can be used to locate belongings. There is also U Plugs, which can turn any regular home appliance into a smart one.
With inputs from IANS