A spate of anti-Pakistan protests by the Shiv Sena recently has given rise to an internet campaign that seeks to stop the "hate politics" and attempts to foster cordial relationships between India and Pakistan.
Ram Subramanian (36), a writer and ad filmmaker based out of Bandra in Mumbai, on October 22 posted a selfie with a message stating he had "enough of banning Pakistani artists".
Soon after, the hashtag campaign #ProfileForPeace went viral on social media with users, from India and Pakistan, sharing selfies with similar messages on Twitter, Facebook and Instagram.
"It had been brewing in my head ever since I heard of a series of bans and attacks. Most of us common blokes don't feel such hate nor want these fights. And when you close the doors to art, you open up a door for dark and unwanted things to come in," The Times of India quoted him as saying.
"It's important at this point to communicate with each other, and the internet allows us to do that," he added.