The funds raised will be used for geographical expansion, realizing global partnerships and product enrichment.

Hyderabad-based Froogal raises 1 million in pre-series A funding round
Atom Fund Raising Wednesday, December 04, 2019 - 09:01

Customer loyalty marketing startup Froogal has raised $1 million in its pre-series A funding round, led by US-based angel investors. The latest funds will be allocated towards geographical expansion, realizing global partnerships and product enrichment.

Headquartered in Hyderabad, Froogal is currently looking to expand into Mumbai, Bengaluru, Chennai and Gurgaon. The company is also looking at channelizing partnerships with global vendors.

Founded by Jeevan Chowdary M and Harshit Harchani, Froogal caters to brick-and-mortar businesses by leveraging data-driven insights to deliver automated, personalized and high-impact marketing campaigns. It combines customer data with modern technologies like AI and ML to offer advanced loyalty programs, thereby helping companies better engage with their customers.

“In today’s digital era, rising customer expectations have forced businesses to take the digital route and expand their services beyond traditional walls. However, these organizations often fail to retain their customers in the competitive environment due to budget constraints, inadequate technological infrastructure and lack of human expertise. Through our tailor-made offerings, we help them develop loyalty programs that can drive repeat business and build a community of loyal brand advocates. Broadly speaking, Froogal acts as an intelligent tool for CXOs, automating most of their marketing needs. With this round of funding, we aim to expand across new markets and target audiences. It will also help us strengthen our technological framework and diversify our product portfolio,” Jeevan said in a statement.

Froogal has clients across multiple sectors including F&B, retail, beauty and wellness, and fashion and apparel. With an employee strength of over 50, the company caters to some of the country’s top brands including Cream Stone, LOT, Big C, The Thickshake Factory and Pista House, among others. The latest infusion of capital will build this narrative further by enabling the company to strengthen its existing product line.

Froogal has three key offerings – Froogal Ascend, Froogal Seamless, and Froogal Consumer App. Froogal Ascend includes customer loyalty and management, customer experience management, customer analytics with predictive and data-driven insights, engagement marketing with advanced automation techniques via SMS / email/push notification and social media etc, and offer engine with mobile marketing and referral marketing includes. Whereas Froogal Seamless helps businesses adapt to omnichannel marketing strategy i.e. creating an ecosystem for businesses to enhance their sales channels across web, mobile, etc. Froogal Consumer app allows consumers to digitize all their rewards in one place, which they can redeem at any time.

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