Flatpebble aims to leverage its product and tech-driven solutions to solve the key problems in commercial photography and scale itself within India and to international markets.

Hyd-based Flatpebble raises bridge round of funding from Indian Angel Network
Atom Fund Raiisng Friday, April 05, 2019 - 09:27

Hyderabad-based T-Hub startup Flatpebble, which runs an AI-driven on demand cataloguing platform has raised bridge round of investment from Indian Angel Network. The company enables business ventures to shoot and manage high quality catalogues of their products across India. Flatpebble has previously raised $600k from Indian Angel Network, bringing its total amount of funding to nearly $1 million.

Founded in 2014, Flatpebble works with both owned inventory and brands and marketplace vendors to help them boost sales through photos, videos, and 360-degree shoots. Its proprietary AI-driven Catalogue Life-cycle Management system helps streamline the entire cataloguing process with accelerated delivery, consistent quality and predictable timelines at scale. The product is designed to boost sales through photos, videos and 360-degree shoots.

“Flatpebble is growing revenues at over 300% YoY, profitably. We are the largest if not the only AI-driven on-demand cataloguing solution for businesses, helping with the digitisation of food, shelter and clothing through high quality imagery. With close to 100K+ images being delivered monthly to businesses, Flatpebble ensures that large and small businesses can scale their online presence extremely fast with standardised high-quality images, videos, 360 degree videos or virtual tours.  We ensure customers get a single price Pan India and we handle the heavy lifting of managing numerous photographers, coordinating operations, post processing, invoicing and On Time Deliveries. Photographers on the Flatpebble platform get a regular, predictable stream of assignments ensuring steady earnings,” Venkatesan Sheshadri, Founder of Flatpebble said in a statement.

Flatpebble works with all leading food tech brands such as Swiggy, Zomato, Uber Eats, Foodpanda, etc. It has also worked with Blackberrys, R.S. Brothers, Zalsa, Nestaway, OYO, Treebo and more brands from the fashion and hospitality space. Flatpebble has a network of 6000+ verified professionals across 100+ cities. Besides being funded by the Indian Angel Network, it is also a Microsoft Ventures and MAGIC Malaysia accelerated company. It is also currently being incubated at Hyderabad-based startup engine T-Hub, which runs a flagship accelerator program called Lab 32.

“Flatpebble has built a truly remarkable platform, focusing on a single, high-potential segment to build a successful and scalable business model. The team’s focus, along with its approach to building the product and capitalising on business opportunities, has been the key factor behind Indian Angel Network supporting the company from its early days till the present. We look forward to a long association with the company and helping it create a strong position for itself in the market,” IAN Lead Investor, Subram Kapoor said in a statement.

The commercial photography market in India is approximately $2 billion in India, although it is still largely unorganised at present. Flatpebble aims to leverage its product and tech-driven solutions to solve the key problems in the domain and scale it effectively within India and to international markets.

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