Hundred days of Jayalalithaa 2.0: TN wakes up to govt’s ad blitz on its ‘achievements’

From reducing TASMAC shops to providing free electricity of 200-750 units to handloom and powerloom weavers, the advertisement has not left out any perceived achievement by the government.
Hundred days of Jayalalithaa 2.0: TN wakes up to govt’s ad blitz on its ‘achievements’
Hundred days of Jayalalithaa 2.0: TN wakes up to govt’s ad blitz on its ‘achievements’
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“Stable-government - sustained growth” - thus begins TN government’s full page advertisement for 100-days of Chief Minister J Jayalalithaa in her second consecutive term, on the front-page of all leading dailies in Tamil Nadu. Less than three months after AIADMK’s euphoric victory retaining its leadership, TN woke up advertisements with long list of “achievements” of the present government on Wednesday morning.

From reducing TASMAC shops to providing free electricity of 200-750 units to handloom and powerloom weavers, the advertisement has not left out any perceived achievement by the government.

It states that about 1.91 crore people have benefitted under the scheme of provision of 100 units of free electricity to all households and also about the additional subsidy of Rs 1, 607 crore per annum to TANGEDCO. It also mentions other schemes like providing marriage assistance for girls, providing 4 to 8 grams of gold.

Also mentioned are waiving off of medium and long term loans of farmers, extension of Chennai Metro Rail Phase I from Washermenpet to Thiruvottiyur and free bus passes to 31.12 lakh school and college students.

It also talks about Tamil Nadu Police Mobile App for citizens to avail online services and also allocating of about Rs 890 crores for providing laptops to students.

The Jayalalithaa government is known to spend on massive advertising at important milestones of its government, from 100 days to the pre-election season. The advertising stint for this term has just about begun. 

Image: Screengrab from The New Indian Express

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