HealthPix, a startup that specializes in electronic medical records or EMR, has raised Series A funding of $3 million and the major investors in this round are IDG Ventures India and Kalaari Capital.
This comes at a time when the Indian healthcare sector is witnessing some fresh air being blown in through many support services besides the core healthcare facilities being created and mordernised.
HealthPlix will deploy the freshly inducted funds to strengthen its technology base as well as to expand its team and services in more markets.
The technology provided by HealthPlix enables the maintenance of all medical records in electronic form and can be retrieved whenever needed and can be transported/shared.
HealthPix claims that its technology, built on artificial intelligence, has the capability to detect the direct need applying 4 different yardsticks: doctorsâ€™ specialty, their practice preference, patient's disease and the stage of the disease.
These parameters would be built into the EMR model and make it easy to access the reports they need about a particular patient within seconds, cutting down on the time spent in these processes. More than 1.2 million unique patients are treated by doctors in 150 cities across 20 states using HealthPlix EMR.
â€śIn India, 90% of care is delivered in an outpatient setting i.e. clinics and hospital OPDs. That's our target segment. We are trying to empower doctors and hospitals digitally by eliminating the conventional pen & paper prescriptions and shift to new age EMR. Additionally, our focus is to improve patient compliance by helping doctors give prescriptions in the languages patients understand. Today, 60% of our prescriptions is vernacular; solving for rural healthcare is imperative when solving for India. Goal is to drive India Healthy,â€ť Raghuraj Sunder Raju, Co-Founder, HealthPlix said in a statement.
Moreover, HealthPix EMR module has a unique facility to send out the prescriptions in the local language and they claim they have achieved 60% success in this attempt at using 18 vernacular languages in the reports and other medical documents. This also helps startup spread its wings to the rural segments of the country faster and more effectively.