The company had a 13% growth in FY-16, proving that local savouries are still in demand in India.

Haldirams has left behind Nestle and Dominos to become the countrys biggest snacks makerHaldiram's Nagpur/Facebook
news Business Tuesday, February 21, 2017 - 15:41

Indian snacks manufacturer Haldiram's has left behind several MNC's such as Hindustan Unilever, Domino's and Nestle to emerge as India's biggest snack maker.

In the financial year-16, the company had a revenue of Rs 4,000 crore, showing a 13% growth, The Economic Times reported.

Haldiram's is "now twice the size of Hindustan Unilever's packaged food division or Nestle Maggi and larger than the India turnover of the two American fast food rivals Domino’s and McDonald’s put together," the report stated.

Kamal Agarwal of Haldiram's told ET, "We have increased our reach and developed products in-house that ensure quality control. We also understand Indian palate well and that comes handy while launching new products.”

This also goes on to show that local savouries are still in demand in the country despite the presence of several varieties of snacks, the report added.

Founded in 1937 as a small retail sweet and namkeen shop in Bikaner, Rajasthan, by Shivkisan Agrawal, the company later shifted base to Nagpur in 1970.

It is today the second largest Indian food brand after Parle. When it comes to the traditional snack market, Haldiram's is also above five of its regional rivals - Balaji Wafers, Prataap Snacks, Bikanervala, Bikaji Foods and DFM Foods.

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