Online grocery retailer Grofers is reportedly adding to its staff a whopping 5,000 more employees. The new recruitments are for the areas of warehousing and front-end operations, based on the increasing levels of demand.
Grofers is expected to expand its geographical reach as well in the country by moving into tier 2 cities in 2020.
The online grocery specialist will operate its festive sale called Grand Orange Bag Days (GOBD) between August 10 and 18 and this is the second such edition the company is running to coincide with the country‚Äôs Independence Day celebrations.
The newly added staff will man the freshly inaugurated warehouses and will strengthen the teams making deliveries from these stock points.
The startup has recruited 400 women employees as part of establishing all-women warehouses. One such warehouse is already operational in Bengaluru and one each in Gurugram and Kolkata are planned. These recruitments too are part of the GOBD escalation in orders and demand for deliveries.
Giving out some statistics, the Saurabh Kumar, the founder of Grofers has said the company operates 45 warehouses in the country serving some 16 cities so far. They ran a similar Grand Orange Bag Days in January this year and managed to add as many as 2.5 lakh new customers. The figures in terms of number of items sold and their value during that GOBD sale were Rs 1.81 crore and Rs 207.5 crore respectively.
The expectation is the second GOBD sale will net another 3 lakh new customers. Grofers wants to double its sales to Rs 5,000 crore in the fiscal 2019-20 and thereby improve its profitability as well.