Women in India do around 80% of farm work and yet only 17% of women own land, an Oxfam India study had found.
The picture is not great in other sectors as well, and world over, it is mostly sons who inherit the property of the family.
Now, a campaign is fighting for securing land and property rights for women in South Asia.
#PropertyForHer is informing people why it is important for women to own land and for parents to realise that their daughters are as much entitled to their property as their sons are.
"Without a strong support system, without financial security, how are girls supposed to grow up to be fearless, strong, and independent women?," an online petition, urging people to pledge an equal share of property to their daughters, asks.
A "tweetathon campaign" organised on Wednesday saw scores of men and women taking to Twitter to share their views on the issue.
Most agreed that owning property can only empower women by allowing them to live with independence, autonomy and dignity.