An man with dark glasses and a black bag walked into an Apple store in Dijon, France. He could have been a usual customer but for the agenda he had and the steel ball (used in the game of boules) he carried to fulfill it.
What followed after was as bizarre as it was disturbing. This video footage, captured by a customer in the store, shows him methodically removing iPhones from their holders, laying them flat on the table before bringing the steel ball smashing down on their displays.
The video showed him destroying at least 12 iPhones and a MacBook, before he was caught by security.
When the man noticed that he was being filmed, he addressed the camera to explain why he was destroying the phones.
"Apple is a company that violated European consumers' rights. They refused to reimburse me," he said.
"I told them: â€˜Give me my money back'. They said no. So you know what is happening? This is happening!" he shouts, before swinging his steel ball down upon the screen of another iPhone.
Another video shows the security personnel attempting to hold him outside the store. He even attempts to make a run for it but is caught.
The man was later arrested.
(With IANS inputs)