FoodyBuddy, a neighbourhood food network that enables consumers to sell home-cooked food, has raised Rs 6 crore in pre-Series A funding from Prime Venture Partners. FoodyBuddy brings together passionate home chefs and foodies who live in the same neighbourhood. People discover and consume fresh, comforting, authentic home-cooked meals from trusted sellers in their community. Residents of more than 100 apartment communities are using FoodyBuddy, which has sold more than 250,000 meals till date and reaches 20,000 households. The company is planning to use the funds to expand into new geographies, and build its network in Bengaluru.
Akil Sethuraman, Co-founder, FoodyBuddy, said, “We started FoodyBuddy as a destination for expression and recognition for home chefs, who can make and share their mouth watering delicacies with their neighbours. Today, close to 20,000 households use FoodyBuddy and more than 1,000 people are selling. We believe that food brings people closer and encourages a friendly, healthy and interactive community. We aim to foster this by providing both sellers and buyers with a network through which they can address their requirements.”
FoodyBuddy provides a platform where anyone who loves to cook can express themselves through food. In a country where food is taken very seriously, FoodyBuddy will provide a number of Home Chefs to showcase their talent, sell home-cooked meals and create a brand for themselves. Anyone with a passion for cooking; from professionals, homemakers, doctors to grandparents can join FoodyBuddy’s network of Home Chefs. Home Chefs work at their own pace and often are specialists in one or more cuisines. FoodyBuddy provides them with flexibility and an easy-to-use interface to create and sell what they want and when they want. FoodyBuddy is also helping preserve age-old, traditional, family recipes from all around India and introducing them to wider audiences. Long-lost recipes which are disappearing from households due to the paucity of time or skill are given new life by Home Chefs on FoodyBuddy.
For buyers, who are predominantly working professionals, FoodyBuddy lets you find neighbours who make simple, comforting, home-cooked food everyday and also regional specialities that cannot be found outside of homes. Since the food on FoodyBuddy is being bought and sold between neighbours, there is a high degree of trust in the platform that the buyers are getting reliable, high-quality food.
Millions of Home Chefs and households in India could benefit from a platform like FoodyBuddy. The Home Chef category is growing by leaps and bounds owing to the steep rise in consumer demand for fresh, traditional, comforting home-cooked meals. The industry is pegged to touch Rs 4,08,040 crore by end of 2018 according to a study by National Restaurant Association of India.
Founded by Akil Sethuraman, Rachna Rao and Anup Gopinath in June 2015, FoodyBuddy has been piloting the service since early 2017. While the focus until now has been gated communities, FoodyBuddy has launched a new offering for Home Chefs who live in independent residences and sell food on the platform. The company is currently operational in Bengaluru with plans to expand to five 5 other cities in the next 12 months. FoodyBuddy is available for download both on Android and iOS.
Amit Somani, Managing Partner, Prime Venture Partners, said, “The FoodyBuddy team are foodies themselves and passionate about using technology to serve the wants and desires of consumers and chefs around the country. Rachna and Anup have an incredibly strong social and product background and Akil has a deep connection with Chefs and the community. We see a huge potential in serving a large base of customers who are looking for authentic, comforting, and a variety of home-cooked meals.”