Flipkart on Monday announced a strategic partnership between 2GUD, its independent value platform and MINISO India, a leading Japanese designer brand for intelligent consumer products, ahead of the upcoming festive season. The agreement offers 2GUD online distribution rights for MINISO’s products in India effective from the end of September 2019. MINISO’s e-commerce partnership with 2GUD will enable the brand to reach 2GUD’s million-plus consumer base across the country.
Through this partnership, MINISO India plans to bring their merchandise ranging from household and consumer goods and other non-durables to the 2GUD platform, with an initial strategy of going live with 60 curated products and scaling up the selection over the next few months. The partnership will allow MINISO to extend its reach beyond its existing brick-and-mortar stores, into Tier-2 and Tier-3 cities, where there is an increasing demand for international products, fuelled by global trends. Recent industry reports suggest that consumers in these markets are not only keen on upgrading to better and more stylish products, but are also seeking a strong value for money proposition.
Commenting on the partnership, Chanakya Gupta, Head of 2GUD, said, “2GUD caters to hyper-value-conscious customers beyond metros and Tier-1 cities, while keeping in mind the growing aspirations of the next 200 million customers online. We have customers coming from more than 3000 cities in the country who are seeking to maximise value without compromising on quality, and MINISO’s products fit that proposition perfectly. We are excited about the future of this partnership and will continue to work with MINISO to deliver the best style and value proposition to our customers.”
Tyrone Li - India Head of MINISO, said, “The MINISO brand is based on the tenet of bringing high quality goods to its audience at competitive prices with a focus on a weekly upgradation of product categories. We are committed to creating the best shopping experience for our consumers online as we do offline. We believe this collaboration with 2GUD will help us strengthen our resolve and achieve this goal on a large scale. We are perfectly aligned with 2GUD in our focus to offer trendy, high-quality products at value for money price points- and we believe the partnership will enable us to achieve faster growth in a market that has a lot of potential.”
Launched in August 2018, 2GUD is India’s leading independent value platform, offering hyper value, affordable selection to customers in new categories. 2GUD recently expanded its products portfolio to more than 150 categories. 2GUD operates as an online marketplace with the unique selling proposition ‘Desh Ka Style Bazaar’.