Flipkart Fashion has announced its flagship sale ‘the Best of Season Sale’ (BOSS), from December 20-24. This is the first edition of the sale and Flipkart said in a statement that it over 50 lakh styles from 1000+ brands are offering discounts of 50 to 80%.
There will be an additional 10% off only on Day 1 and an additional 10% off on payment with SBI debit cards on purchase of Rs 1500 and above. Flipkart Fashion is also offering Flipkart Plus members an additional 10%-15% off over and above the sale prices by using Flipkart Plus loyalty coins. Customers can redeem 10% discounts using 10 Flipkart Plus coins and 15% discounts using 15 Flipkart Plus coins. Customers can also redeem 25% discounts using 25 Plus coins.
“As India’s fashion capital, Flipkart Fashion offers variety of brands that cater to varied customers, from premium products to those looking for value purchases. We want to be representative of what India is buying and we have focused on offering an unmatchable selection on our platform, to address the aspirations of all our fashion-conscious customers. This year, in the first edition of our flagship sale, BOSS, we are offering the best in fashion to millions of shoppers and are expecting over 10x growth in unit sales on the platform. Also with close to 50% customers transacting from tier II/III cities, we are sure the compelling offers from leading brands will help drive new customer acquisition for Fashion business & Flipkart, further cementing us as India’s true fashion capital.” said Rishi Vasudev, VP, Flipkart Fashion said in a statement.
This is the first flagship sale Flipkart has launched focused on fashion. Earlier, its subsidiaries Myntra and Jabong were known to have their flagship sales, such as Myntra’s End of Reason Sale. Post the exit of Binny Bansal from Flipkart, there were reports that the Walmart-owned e-commerce major was looking to integrate Myntra and Jabong into Flipkart, especially after several key leaders were moved from Myntra to Flipkart. While Flipkart’s current chief executive Kalyan Krishnamurthy told Mint in an interview that Myntra will remain an independent platform for customers for the next 10-20 years, Flipkart launching a flagship sale for fashion specifically, points towards Flipkart’s increased focus on the fashion category.