Bollywood actor Hrithik Roshan, who was signed on as the brand ambassador of fitness startup Cure.Fit last year and picked up a small stake, the actor has now invested $878,200 or Rs 6 crore in the startup. The funds have been routed partly through his firm Extreme Brands and the remaining directly by him as an individual investor.
Cure.Fit fashions itself as a holistic health and fitness platform offering services to keep the body and mind in a sound condition and advise on the correct nutrition to achieve this.
And it has integrated several sub-categories within its app Cure.fit. These include Eat.fit, Cult.fit, Mind.fit and Care.fit. As the names suggest, each focuses on the respective angle, healthy food, strong body, steady mind and the last one, Care.fit is in the pipeline and will deal with primary care.
Cure.Fit runs centres in the city of its base, Bengaluru as well as in Delhi NCR. These are basically the cult centres which offer fitness programmes and mind.fit centres where classes to keep oneâ€™s mental faculties in place are taken.
The app can be downloaded by members on their Android phone and iPhones to make bookings for classes and to keep abreast of the latest developments. The company claims to have signed up around 40,000 members so far.
In just less than 2 years of its existence, Cure.Fit has not only managed to raise around $45 million in funding so far but has made a series of acquisitions, all in related businesses and small sized businesses. These include Fitness First and that has organically added to the fitness centres that it had setup, making an overall figure of 45. They intend incrementally adding the number of centres by 5 every month.
Some of the other startups taken over by Cure.Fit include Tribe Fitness, Seraniti, Kristys Kitchen and a1000yoga.
With fitness and wellness businesses projected to grow at a healthy rate, and touch around $90 billion in the next 4-5 years, there should be no stopping startups like Cure.Fit from reaching their goals.