Social media platform Facebook also wants to join the bandwagon to leverage the Indian festival season. Users will be able to see an increasing number of ads on their Facebook pages. A new set of ad solutions are being rolled out using augmented reality (AR) and poll ads and Instagram poll stickers are all in the offing, reports Economic Times. Facebook claims it has developed these ads based on 'peopleâ€™s natural desire to interact, engage, and touch.'
Facebook has said in its statement that based on its previous experience, the advertisers on its platform have gained immensely because the ad solutions created by them have put the people first. Interactive ads are being touted as the next big thing since it involves the customers in the process and scores over the ads that have a one-way communication process. The company is hoping that the new ad bundle they have developed can pitch with the right kind of messages when they go live on the platform and bring the full festive atmosphere to the fore.
Talking of the other platform, Instagram, ET quotes May Seow, APAC creative strategy lead, at the Creative Shop at Facebook as saying that 60% of the businesses on the platform add an interactive element to their stories. These may be in the nature of @mention or just a hashtag or poll sticker. A lot of to and fro takes place due to this and it has enhanced the overall interest among the users of the apps. Facebook wants the customers and the advertising business community to have more fun and interact in a happy environment.
The other interesting development related to the video poll ads that Facebook intends to launch in a big way. Facebook claims there will be three forms of poll ads. Poll only, Poll Plus and Poll Plus Watch and install. The basic objective would be to get customer feedback on the brandâ€™s attributes. The interaction between the customers and those inserting the advertisements could lead to real time business growth.