WittyFeed provides a range of services in the media communications space such as curated listicles and visual-led content.

Droom founder Sandeep Aggarwal invests in Indore-based media content startup WittyFeed
Atom Fund Raising Friday, November 24, 2017 - 09:37

Sandeep Aggarwal, who is the founder of ShopClues and Droom, both online market places, the latter for used cars has turned investor, making small-ticket investments into startups. The latest to get his attention is WittyFeed, a media content startup based out of Indore, MP.

WittyFeed provides a range of services in the wide media communications space. They offer curated listicles and charticles, apart from visual-led content in a range of topics that include, sports, entertainment, travel and lifestyle and so on. Many of these are also paid for content with the intention of promoting an idea or a brand.

WittyFeed employs around 120 people and is reported to have clocked a turnover of $6 million in 2016. Just a couple of months back the startup had received pre-series A funding from a clutch of angels and the amount brought in then and the fund invested by Sandeep Aggarwal now are not disclosed.

Sandeep Aggarwal is a serial investor and has been funding startups since 2015. He is reported to have invested in five startups in 2015 and in seven the next year. He has mentioned that he plans to take that figure to 12 in 2017 but has probably held back due to “sluggish” market conditions.

He typically makes investments in the range of Rs 25 lakh to Rs 1.5 crore. And he does not restrict himself to just Indian startups. In fact, one of the recent investments he made was in a venture capital fund Lion Bird that has its base in the US and in Israel.  Lion Bird’s connection is that the people behind Lion Bird are angel investors in his own firms, Droom and ShopClues. The areas he prefers to invest are healthcare, data science, artificial intelligence and horizontal and vertical marketplaces.

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