Dining out platform and restaurant technology solutions platform Dineout has announced the acquisition of Binge Digital, a Delhi-based food tech platform that helps restaurants upsell and increase ticket size with the help of analytics and video menus to their diners.
Dineout said in a statement that this acquisition comes as a strategic move which is in line with its latest product announcement Dine-In. Dine-In is a digital menu product that enables variable and dynamic pricing for the restaurant industry utilizing data analytics and artificial intelligence, allowing customers to view digital menus with images directly on their phone and to place an order with just a tap.
Dine-In helps restaurants to identify customers, their ordering patterns and suggest food & drinks recommendations basis the same and the acquisition of Binge digital will help strengthening it further.
“As a Restaurant technology solutions platform, we are constantly working towards innovating and evolving our portfolio of services. We are happy and excited to announce the acquisition of Binge Digital which through its cutting-edge technology will enable us to bolster our product portfolio, especially Dine-In. With a proven record of their services for their partners through their video menus this integration will add an edge to our product,” Ankit Mehrotra, CEO & Co-founder, Dineout said.
He further added that they will start offering this product eventually across all the cities Dineout is present in over the next few months.
Binge allows diners to access menu of the restaurant in a video format at the table itself utilizing diner’s data and patterns. The platform additionally provides in-depth information of the menu at restaurants in addition to restaurant discovery services.
This is Dineout’s fourth acquisition after inResto, Gourmet Passport and Torqus.
“We believe in creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionize the restaurant industry. The same commitment was echoed by Dineout team and we are happy to be a part of India’s largest dining out and technology solutions platform. Our digital video menu showcase has helped our partner brands increase the sales of their lowest selling product by 25%. Our integration with Dine-In will be a revolutionary step in the food industry which will offer a pleasing experience to consumers and will help restaurants up their game,” said Prakhar Agarwal, Co-founder, Binge Digital
The founding members - Naman Jain, Prakhar Agarwal and Preksha Singla - have joined the Dineout team. This transaction includes Binge’s technology, intellectual property, domain expertise in artificial intelligence and machine learning and analytics data management.
Binge is currently operational at 90 outlets across New Delhi offering Online Video Content, Marketing, and a Pre-order system with brands like - Café Delhi Heights, Ek Bar (Olive Bars), Local, Vault Café (Big fish ventures) utilizing their services.
Dineout is present across 17 cities, with plans to expand to 20 by the end of this year, and over 40,000 restaurant partners and recently announced the launch of inResto 2.0 and Dine-In as part of its expanding product portfolio.
InResto & Torqus services are live across UAE, Bahrain, Kuwait, Saudi Arabia & East Africa.