That might sound hard to believe for many, but an Indian company has launched 32-inch televisions at an affordable price of as low as Rs 5,000. This has to be seen in the perspective of the price at which 32-inch LED televisions sold in the market starting at a minimum of Rs 10,000. It must be added here that the ultimate cost of this television set will work out to around Rs 7,000, once you add the installation costs and taxes.
The firm offering this low-priced television is Samy Informatics, a Delhi-based company. The company claims that the actual cost of producing the gadget is higher than this selling price, but they are trying to rope in some advertisers to bridge the gap in its revenue. It is indicated that when the television is switched on the advertisement will play first. This is something like your YouTube video which has an advertisement first before the video plays. And like YouTube, you will have the option to skip the ad here with the Samy TV as well.
The manufacturing or assembling of these televisions will be done in India with the major components being imported from South Korea. Samy Informatics is in the process of finalising the arrangements with the parties for the manufacturing of the televisions as well for the advertising on its televisions.
The company plans to sell the televisions on an online-only route and those wanting to buy the television have to log in and fill in a form provided on their site. Samy Informatics is a startup and has been in this business for over 2 years and is already selling televisions. The company says it is undertaking this subsidized price for its LED televisions with the objective of helping those in the low-income brackets enjoy the benefit of watching their favourite TV programmes in HD quality.
The South Korean giants, Samsung, LG and the Japanese company Sony are the major players in the Indian television market.