Craving home-cooked food? This startup will deliver dishes from your hometown

Justmyroots allows you to order food directly from home, and delivers it to you within 24 hours.
Craving home-cooked food? This startup will deliver dishes from your hometown
Craving home-cooked food? This startup will deliver dishes from your hometown

Every major metro today has thousands who have moved from other cities or towns for work, or to study. And living away from home often comes with homesickness and a longing for home food, be it home-cooked food, or food that is unique to where you grew up.

But what if you could get your mom’s special dal chawal, or your favourite regional dish, at your doorstep, no matter where in India you are? That’s what Samiran Sengupta is attempting to do with his startup Justmyroots. Samiran too, spent most of his time living away from home in Gurugram.

Samiran calls Justmyroots a direct ‘Hotline’ to one’s roots.

Justmyroots allows you to order for products from a market or dishes from a restaurant in your hometown. This could be anything from cooked food items, sweets, beverages, spices, street food items, meat and bakery items.

It also has an offering where a user can get food directly from their house in their hometown, and delivers it to you within 24 hours.

“If a person wants his/her home cooked food they can fill in the details on the app in the section ‘Direct from home’ (DFH), while the restaurant products are available through the normal categories section,” Samiran says.

According to Samiran, all the products are packaged without preservatives. “We store the food at 5-8 degrees centigrade, with state-of-the-art packaging. The moisture in the food is kept intact, hence the food tastes fresh once heated. The entire logistics is managed through a cost-efficient Cold Chain,” he adds.

And the costs involved in transporting the product are included in the cost of the product. However, the company did not disclose the margins it operates at, citing it as confidential information.

The prices of products it delivers varies based on the food item ordered and the location it is ordered from.

For its DFH service, Justmyroots charges of Rs 299 for one kilogram, which is the minimum weight. In addition, it charges around Rs 100 as pickup and packaging cost.

Justmyroots currently has operations in Delhi NCR, Kolkata, Jaipur, Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Amritsar and Kashmir. It claims to have 10,000 customers currently, having completed over 100,000 deliveries so far.

By the end of 2019, the startup is planning to reach 32 cities in India and increase its customer base to 100,000.

“We are currently experimenting in China and are trying to reach Singapore and Hong Kong to cater to the Indian and global diaspora. In the next 10 years, we see ourselves be the single point of contact for food nostalgia among the migrant population of the world,” Samiran adds.

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