A young woman admires a pool boy, who is cleaning the swimming pool, through the window. Her brother too gazes at the stunner from the window upstairs. And then both make a run to offer a drink to the man. There's also a twist at the end.
Coca-Cola's new inclusive commercial called "Pool Boy", for its #TasteTheFeeling campaign, is winning hearts on the internet.
Kate Hartman, a spokesperson for Coca-Cola told The Huffington Post that this commercial was just a "human story where Coca-Cola plays a key role in the development of the drama".
Noting that the company strives for "diversity, inclusion and equality", she added, "The story also includes a wink that touches on our point of view regarding diversity and inclusion. We are managing culturally relevant messages organically within our spots, not as the main subject of the story, but as subtext."
Brother and sister fight over hunky pool boy in brilliant new Coca-Cola advert https://t.co/zWxGdZDpjI— Rita Telaak (@EyeCandyGallery) March 4, 2017
Love this commercial. https://t.co/ffGBwuuV5i— Arvid van Boekel (@arvvv) March 4, 2017
this is brilliant! https://t.co/MWtZ8wAxHs— Tyler Stead (@m1ssundaztood) March 4, 2017
Everybody wants the pool boy. Loved this new Coca-Cola advert. https://t.co/c70dI8x6U2— Raja Sen (@RajaSen) March 4, 2017
Coca-Cola pushing a great message in their new commericial ad "Pool Boy!" pic.twitter.com/B6XShj5vLJ— Marcel Cruz (@MarcelCruzXXX) March 4, 2017
From the reactions that the ad has earned from the LGBTQI+ community, Coca-Cola has got it right:
Out, a gay fashion and lifestyle magazine, calls the advert "the most inclusive sibling rivalry ever displayed in an ad of this caliber".
"It’s not the first brilliant LGBT-themed ad recently, though it may be one of the best," says Pink News.
"Why doesn't my pool guy look like this? Trust and believe, hubby Michael and I would be racing to the fridge if this were the case," writes Randy Slovacek on The Randy Report, a blog focusing on issues related to the LGBT community.