Chinese e-commerce site Club Factory, which has gained immense popularity in India has become the most installed app worldwide on Google Play Store in the Shopping Category in September 2019. The app has close to 13.8 million unique installs, according to app download estimates from Sensor Tower’s Store Intelligence platform.
The estimates include downloads for the Google Play Store worldwide between September 1, 2018 and September 30, 2019 and takes into account unique app installs.
India witnessed the largest number of Club Factory installs. Club Factory is also the most downloaded shopping app in India followed by Flipkart and Amazon on the Google Play store.
Club Factory recently announced that it surpassed Snapdeal to become the third largest shopping app (in terms of monthly active users) in India since June 2019, according to data from analytics platform App Annie.
“Club Factory continues to witness rapid growth and popularity in India and is now the 3rd most popular shopping app in the country. Our rapid adoption in India has also made Club Factory the most downloaded shopping app on the Android platform globally. This success is a testimony to our vision, where we are looking forward to an era of FAC (Flipkart, Amazon, Club Factory) to be the future of India's e-commerce market. Our strategy to waive off commission fees for the sellers offers a fair marketplace where both sellers and buyers are benefitted. We are also witnessing strong volume growth during the on-going Diwali sale this year,” Vincent Lou, Founder and CEO, Club Factory said.
E-commerce is the fastest-growing sector in the world and the Indian market is currently one of the key drivers for e-commerce globally, Club Factory says.
Despite coming under the customs scanner, Club Factory has been betting big on the Indian market.
It opened its Sellers Recruitment Program for pan-India sellers, giving them a marketing fee waiver and zero commission to achieve 20-30% cost saving as compared to selling on other platforms. Club Factory says that it is also conducting training and offers support for sellers on the platform.
Club Factory claims to have on-boarded over 5,000 sellers already.
It has also opened a warehouse in Mumbai to meet increased demand and ensure faster product delivery. It currently has three warehouses and will be setting up more.
It also raised fresh funding of $100 million in its Series D funding round led by Qiming Venture Partners. Bertelsmann and IDG Capital and a few more investors also participated in the round.