Chinese e-commerce platform Club Factory has announced that it has become the third largest online shopping app in terms of monthly active users in India since June 2019. Focusing on local SMEs has helped drive growth for the company, it says.
It has also retained the #1 rank Google Play Shopping App category, according to data analytics platform App Annie, Club Factory said in a statement.
Club Factory opened its Sellers Recruitment Program for pan-India sellers, giving them a marketing fee waiver and zero commission to achieve 20-30% cost saving as compared to selling on other platforms. Club Factory says that it is also conducting training and offers support for sellers on the platform.
Two months after announcing its scale-up strategy with plans to on-board over 10,000 sellers in 2019, Club Factory claims to have on-boarded over 5,000 sellers already.
It has also opened a new warehouse in Mumbai to meet increased demand and ensure faster product delivery. It currently has three warehouses and will be setting up more.
India has been a rapidly growing market for the company and currently 70% of the orders are executed from India SMEs. “After adopting the local marketplace strategy, the total order volume has significantly increased by over 100% since beginning of this year,” Vincent Lou, Founder and CEO, Club Factory said.
“After witnessing a rapid growth and success in India, we are now looking forward to an era of FAC (Flipkart, Amazon, Club Factory) to be the future of India e-commerce market. Our goal is to facilitate a fair marketplace where both the sellers and buyers are benefitted. We are further empowering local SME’s in India with our 0% commission strategy and are also making significant investment in the ecosystem to meet higher consumer demands,” Vincent added.