Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, announced the launch of its 10-screen megaplex in Forum Shantiniketan, Bengaluru with the focus on aggressive expansion backed by the strategic move of opening multiplexes at prime locations; the launch of the Cinépolis Forum Shantiniketan will further strengthen its positioning in the premium megaplex industry.
This launch marks a proud moment for the brand as they introduce the first Cinépolis Junior in India. The specially designed Audi offers kids a space to enjoy the magic of movies in an environment that caters to their needs. The playful Audi offers fun seating options with designated play area which allows them to enjoy 15 minutes of playtime before every show. The megaplex also hosts cutting-edge technology like IMAX, 4DX, RealD 3D screens, Dolby Atmos and hybrid Audis with stunning interiors promising to provide a world-class movie experience to its viewers.
Speaking on this occasion, Javier Sotomayor, Managing Director, Cinépolis Asia, said “Opening a megaplex in a prime location in Bengaluru is a vital step in our expansion strategy and reaffirms our commitment towards building our India growth story. This launch further strengthens our foothold in Karnataka which is spread across the state with 6 existing cinemas in key locations. In a first for Cinépolis in India, we are introducing a kids’ auditorium, Cinépolis Junior along with other globally acclaimed disruptive technologies like IMAX, 4DX, RealD 3D and Dolby Atmos. This brings us a step closer to achieving our vision of being the leader and setting new benchmarks in the cinema exhibition industry.”
The IMAX screen is designed to offer patrons an immersive movie experience that draws you close to reality. The cinematic experience is further elevated by 4DX, which is considered to be the biggest innovation in cinematic technology to date as it provides the largest number of multi-sensory effects among 4D cinema brands. Additionally, Dolby Atmos delivers moving audio that flows all around you with breathtaking realism. The integration of the best technology available globally, warrants revolutionising the movie-going experience.
With the vision to offer the ultimate movie-going experience, the megaplex will sport the signature ‘Coffee Tree’ gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican.
Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons. The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B, and has exclusive benefits of special screenings, meet and greet with stars, and much more.
With the opening of Cinépolis Forum Shantiniketan, the brand’s total screen-count now stands at 374 screens with 93 cinemas across India.