Bollywood is India's biggest cultural entertainment export : Paul Van Dyk
Features Saturday, January 10, 2015 - 05:30
Sugandha Rawal | January 4, 2015 | 9:11am IST Candolim (Goa) : Indian music has amassed global recognition largely due to Bollywood as it has become an enduring part of Hindi filmdom. Calling Bollywood the "biggest cultural entertaining export", Grammy-nominated DJ and producer Paul van Dyk says he wants to make a Bollywood video replete with dance and celebration. "The biggest cultural entertaining export is Bollywood and this is what people everywhere know. At some point, I would really like to do a Bollywood video," Dyk, who hails from Germany, told IANS, on the sidelines of Vh1 Supersonic 2014 held on the shores of the Candolim beach here recently. "I really like the whole idea with the funny dancing. To you it is cultural but to me it is funny," he added. Dyk, who has won numerous international awards for a wide range of activities like Landesverdienstorden (Berlin's Medal of Honour, given in recognition of work towards social equality) and Mixmag's Man of the Year accolade, says his music is not backed by any marketing strategies. "To me it is about art, it is about entertaining people, putting melodies in and putting catchy things in. My music is not combined by marketing issues. It is combined by artists, thoughts and feeling," the artist said. Indian music has only grown big with time. But Dyk says being an outsider, he is not in a right position to comment on the evolution of Indian music. "It is always difficult for me to kind of like see overseas as I come like once or twice a year to festivals. I can only see and talk about the response that I get when I play and it is absolutely phenomenal. "I also have to say that when I came many years ago, it was the same. People welcomed me and were excited about the music and they were up for it. So I can only assume that the club culture that is surrounding the festival is very healthy," he said. With albums like "45 RPM" (1994), "Seven Ways" (1996), "Out There And Back" (2000), as well as the Grammy nominated "Reflections" (2003) to his credit, Dyk says experiences of life find a vestibule in his music. "Everything that I see, everything that I experience is my inspiration. Everything I see somehow ends up in what I do as an artist. You know when we drove-in we saw three little kids just sitting on the street in a very devastating situation and that made me aware why I support a charity - Akanksha - in Mumbai. "These kind of things leave a mark on you. I do see the positive things but life is a balance between all that," he said. His album "Reflections" includes a single "Nothing but you" that gives a glimpse of Mumbai's hectic and fast life. On when his next video will revolve around India, Dyk said: "I don't know. Maybe later on. It is like I see something and it ends up in my music. But that thing is not a dominant feature of my video. It is a combination of all the things." IANS
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