Namma Bengaluru has joined a select group of global cities like New York City, Melbourne, and Singapore to have a tourism logo of its own.
Incidentally, the logo for the city is a crowdsourced one made by Bengalureans themselves. The logo will be launched on December 24 at the exclusive street festival— the Namma Bengaluru Habba at the Vidhana Soudha.
The iconic state assembly structure will be made available for the general public on that day after CM Siddaramaiah inaugurates the event.
Speaking about the logo, Tourism Minister Kharge said, “Today, after months of brainstorming and planning, we have the perfect identity that captures the spirit of the city and its people. What’s more, the design comes from the very people of the city.”
The Karnataka Department of Tourism led by Minister Priyank Kharge wants the logo to establish Brand Bengaluru on the global tourist map, and give every resident a sense of pride.
“Like ‘I love New York’, New York is written in a particular way; London, Amsterdam, Lyon, Melbourne is written in a particular way. How do I start identifying Bengaluru outside?” asked Priyank Kharge.
Namma Bengaluru Habba will be a traffic-free, safe and secure public space for the citizens comprising performances, arts and handicrafts display, movie screenings.
The festival will also feature live performances, storytelling sessions, interactive workshops.
Giving a push to organic farming and millets, there will be food stalls and flea markets selling eco-friendly articles like terracotta jewellery.
