The logo will be launched on December 24 at the exclusive street festival— the Namma Bengaluru Habba at the Vidhana Soudha.

Big push for Brand Bengaluru to get own tourism logo thanks to crowdsourcing
news Tourism Friday, December 22, 2017 - 19:41

Namma Bengaluru has joined a select group of global cities like New York City, Melbourne, and Singapore to have a tourism logo of its own.

Incidentally, the logo for the city is a crowdsourced one made by Bengalureans themselves. The logo will be launched on December 24 at the exclusive street festival— the Namma Bengaluru Habba at the Vidhana Soudha.

The iconic state assembly structure will be made available for the general public on that day after CM Siddaramaiah inaugurates the event.

Speaking about the logo, Tourism Minister Kharge said, “Today, after months of brainstorming and planning, we have the perfect identity that captures the spirit of the city and its people. What’s more, the design comes from the very people of the city.”

The Karnataka Department of Tourism led by Minister Priyank Kharge wants the logo to establish Brand Bengaluru on the global tourist map, and give every resident a sense of pride.

“Like ‘I love New York’, New York is written in a particular way; London, Amsterdam, Lyon, Melbourne is written in a particular way. How do I start identifying Bengaluru outside?” asked Priyank Kharge.

Namma Bengaluru Habba will be a traffic-free, safe and secure public space for the citizens comprising performances, arts and handicrafts display, movie screenings.

The festival will also feature live performances, storytelling sessions, interactive workshops.

Giving a push to organic farming and millets, there will be food stalls and flea markets selling eco-friendly articles like terracotta jewellery.

“Brand Bengaluru is not just in its coffee shops and shopping malls. It is in every citizen and in every street and locality. The new logo will bring that forward, provide an opportunity for citizens - both the old and the new, the newcomer and the long timer, to really get in touch with the city and its ethos,” Kharge said.


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