After taking on the FMCG and consumer industry in India, Baba Ramdev-owned Patanjali Ayurveda is now set to enter the ecommerce industry to push online sales of its FMCG products.
Patanjali’s spokesperson SK Tijarawala took to Twitter to announce its foray into ecommerce. “Patanjali Ayurveda has started working on a massive online push. The announcement of agreement with world's largest e-commerce companies will happen soon. A new chapter of online shopping of Patanjali products from many portals will begin soon."
For this, the company will be tying up with the ecommerce giants in the country, including Amazon and Flipkart, Paytm Mall. And this will be in addition to its own portal patanjaliayurved.net, reports PTI.
According to the report, the grand launch event is being planned for January 16. We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point. The retailers and aggregators would share the dais. They are coming and make announcement together that they would be working with brand Patanjali,” PTI quotes Tijarawala as saying.
Since its launch, Patanjali has been foraying into several categories, starting with food products to apparel and most recently, kids, adult diapers and affordable sanitary napkins and Solar equipment.
The company has also forged partenrships with retail giants in the past such as Big Bazaar and Reliance Retail, apart from having its own retail outlets called Patanjali Megamarts.
Patanjali’s massive growth story caused several FMCG companies to stand up and take notice. It also caused many companies to launch a range of ayurvedic products.
It also climbed to the 19th spot this year in the Forbes magazine's Annual India Rich List.
In 2016-17, Patanajali crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal, reports PTI.