AMB Cinemas, acronym for Asian Mahesh Babu Cinemas, the Tollywood actor’s first venture into the film exhibition business, was officially inaugurated and opened for theatre-goers on Sunday in Hyderabad. Asian Group is one of the leading film distribution companies in the Telugu film industry and it’s their first joint venture with Mahesh Babu.
Mahesh Babu, along with Narayandas Narang of Asian Group, officially inaugurated the seven-screen superplex at Gachibowli on Sunday. AMB Cinemas, equipped with state-of-the-art technology and décor, chose Rajinikanth’s recently released 2.0 for its first show. Mahesh Babu was apparently awaiting the release of the big-budget movie to take the plunge into the film distribution business.
The posh movie hall is located at a prime hub in Hyderabad city. According to reports, apart from the latest technology and equipment, AMB Cinemas has a stunning lounge for patrons and a top class interval point. Many who watched the first screening of 2.0 at the movie hall took to Twitter to express their appreciation for the world-class technology used at the superplex.
Director Ram Gopal Verma showered praises and tweeted saying the only problem with the superplex was that it would be difficult for any film to match the wonderful place!
“The theatre is a SUPER DUPER BLOCKBUSTER”, he further wrote.
Just watched a film in @urstrulyMahesh ‘s AMB Cinemas..The only problem with this Superplex is,its difficult for any film to match to this wonderful place ..The theatre is a SUPER DUPER BLOCKBUSTER— Ram Gopal Varma (@RGVzoomin) December 2, 2018
Had a tour of the 7-screen Superplex, AMB Cinemas [Asian Mahesh Babu Cinemas], with renowned architect Eranna Yekbote, before the formal inauguration... Must add, the 7-screen Superplex is breathtakingly beautiful... #AMBCinemas @urstrulyMahesh @amb_cinemas pic.twitter.com/8lZZ9dqrEQ— taran adarsh (@taran_adarsh) December 2, 2018
According to reports, Mahesh Babu is said to have a holding of around 20% share in the venture. The actor is said to have acquired an extra share for branding. He has a share of two screens and will share the profits of these two screens.
If this concept works out, the team plans to roll out more superplexes across Andhra and Telangana.