Flix Friday, January 16, 2015 - 05:30
Nitin B| The News Minute | January 16, 2015 | 1:35 pm IST A picture of a motley group of people grinning as a politician cuts the ribbon, four pictures from different angles of a large eager crowd listening to a minister's speech or an occasional press release.  This is what the social media feeds of most politicians look like.  A good politician is one, who changes with the times - a result of which includes many locally influential politicians in the country, active on Facebook and twitter. Narendra Modi, Arun Jaitley, AAP, Arvind Kejriwal are a few of those who have effectively made social media, the platform to tell the world what they think.  However, do many other politicians get the point of social media? Ten years ago, a politician's office or if he/she was rich enough - a PR agency, would have kept the media updated about the ribbon-cutting and mike-hugging events. Ten years later, most politicians are using social media in the same way. The target audience is no longer just the media, but the public at large. But, the message is still the same. 'Hey, I am at this function today., look how happy everyone is.' The politicians from the South actually fare much worse than other counterparts. Very few like Shashi Tharoor or Rajeev Chandrasekhar use the medium to interact. Some like Karunanidhi or Stalin at least out forward their views, while others simply overload us with pictures. Though many of these are handled by a personal IT cell, not one tweet or post talks about the negative incidents that occurred when they were in power, which brings us to the question - Do politicians view social media exclusively as a PR tool? Telangana Take the example of Minister for irrigation, marketing, mining and legislature affairs, T Harish Rao. Almost all of Harish Rao's tweets sponsor his Facebook page. Connect with me on.. my Official Facebook Page:... http://t.co/PyRsqOr1S4 — Harish Rao Thanneeru (@trsharish) January 14, 2015 I posted a new photo to Facebook http://t.co/vagCYHfhCJ — Harish Rao Thanneeru (@trsharish) January 14, 2015 Though the Facebook page consisted of all the good things he had done and positive news clippings, there were also a lot of these. Post by Harish Rao Thanneeru. Finance Minister Etela Rajender, seems to understand the concept of PR a little better with the standard positive news clippings, but probably should have hired a PR team that could spell "college" Post by Etela Rajender. The Telangana IT Minister K T Rama Rao (@MinIT_Telangana) has a flawless and neatly organized twitter account, but with all the posts still only glorifying the actions of the ruling government and not one tweet about current issues further strengthening our argument. Andhra Pradesh  Though a lot of minister are not on social networking platforms yet, Andhra Pradesh chief minister N Chandrababu Naidu has always understood how effective social media can be, and not only uses it as a tool to promote himself but also as a tool to put down the opposition. Glad to meet Union Minister @manoharparrikar in Delhi today. Enjoyed our conversation that sparks innovative ideas. pic.twitter.com/J25Cr8EAYO — N Chandrababu Naidu (@ncbn) January 16, 2015 A delight meeting spiritual guru & philanthropist Sadhguru Jaggi Vasudev. Esha Foundation stands as an inspiration. pic.twitter.com/cKJiEsSHjQ — N Chandrababu Naidu (@ncbn) January 10, 2015 Man in action, @ncbn! Personally inspecting the ghat for Godavari Pushkaralu... pic.twitter.com/Na429w4Yu9 — Lokesh Nara (@naralokesh) December 3, 2014 Chief Minister @ncbn with his counterparts from other states at the @PBD2015 in Gujarat. pic.twitter.com/svcIVaAOvl — AP CMO (@AP_CMO) January 9, 2015 What's the reason behind KCR & Co not buying power from AP? Ego? This ego is what's destroying TS...really sad! pic.twitter.com/9Cc1fKl2Lm — Lokesh Nara (@naralokesh) January 10, 2015 Biggest achievement of TRS's 6 months of governance is blaming @ncbn for their failures. If you cant deliver, resign & TDP will deliver! — Lokesh Nara (@naralokesh) December 3, 2014 The IT cell also uses the TDP's Facebook page to heavily put down KCR and Jagan Mohan too, besides posting a photo of TDP founder N T Rama Rao every morning, to remain in the good books of the people. Read - What's going on with the TDP's Facebook page? Karnataka Shobha Karandlaje, Loksabha member from Udupi-Chikmagalur who's widely considered as a good minister, has also used twitter like an advertisement platform. Membership programme going on at tarikere taluk. pic.twitter.com/kahomzeFH5 — Shobha Karandlaje (@ShobhaBJP) January 8, 2015 Inaugurated BJP active membership drive at Chikamagalur today. pic.twitter.com/Eg5PgazZp6 — Shobha Karandlaje (@ShobhaBJP) January 7, 2015 C T Ravi, General Secretary, BJP Karnataka; Former Higher Education Minister; MLA-Chikkamagaluru, mostly re-tweets BJP/ideology related things and only tweets on special occasions to wish the people - which have a hint of the party's achievements too. Makar Sankranti - a turning point every year. This year it has extra significance. Delhi's turning to BJP. #JaiBharat pic.twitter.com/MCWaZlVW7C — C.T.Ravi (@CTRavi_BJP) January 14, 2015 H N Ananth Kumar, 6th Term BJP MP from Bengaluru South, National General Secretary and Senior Parliamentarian in the Lok Sabha. Cabinet Minister for Chemicals and Fertilizers, again - uses his twitter like a free PR service. https://t.co/oBfxA0kKPi Signing of JV agreement among NFL, EIL and FCIL for Ramagundam project at Noida,Uttar Pradesh pic.twitter.com/JkMR49dj2F — Ananthkumar (@AnanthKumar_BJP) January 14, 2015 https://t.co/CDGFDVI8PW Meeting with CM-Madhya Pradesh @chouhanshivraj at Shastri Bhavan, New Delhi today 14Jan2015 pic.twitter.com/NVxxqW7UqB — Ananthkumar (@AnanthKumar_BJP) January 14, 2015 There are even people like Health Minister Karnataka, U T Khader, who used twitter for a day in August, tweeted two suggestions regarding Ebola and forgot all about it afterwards. And as mentioned above, Rajeev Chandrasekhar a Rajya Sabha MP is one of the few active social media users from the state. Kerala Though there are exceptions like Shashi Tharoor, there are also ministers like Ramesh Chennithala that are the quintessential example of what we are trying to prove. Post by Ramesh Chennithala. Tweet
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