Many reported the platform had crashed as soon as the two-day sale day began on Monday, showing them an error message reading ‘sorry, something went wrong on our end’.

Amazon faces web issues globally on Prime Day saleImage courtesy: Stock Catalog via Flickr
Atom E-commerce Tuesday, July 17, 2018 - 10:51
Written by  IANS

Shoppers in the US and elsewhere in the world are struggling to access e-commerce giant Amazon's website as one of its biggest annual sales, Prime Day, got underway.

Many reported the platform had crashed as soon as the two-day sale day began on Monday, showing them only an error message that read: "sorry, something went wrong on our end", reports the BBC.

The issues are centred on the US but occurring on other continents too., which tracks outages, most of the outages are centred on the US. However, it was also reported in Europe, Africa, South America, Russia, Asia and Australasia.

Others also reported experiencing problems with Amazon's video streaming services and its virtual assistant Alexa.

According to reports, users have experienced errors on both the desktop site and the mobile app, the BBC reported.

Some saw an error page featuring the "dogs of Amazon" and were unable to enter the site, while others could not enter specific product pages.

Many were unable to complete purchases at checkout, while others reported that the "deals" page and "Shop all deals" button had disappeared from the site.

Amazon launched Prime Day in 2015 and by 2017 it was its second biggest shopping day.

The 36-hour event was projected to break records again this year, with industry analysts estimating the company could make at least $3.4 billion in sales.

In India, the Prime Day sale will last until July 17 midnight. According to Amazon India, a large part of its ambitions to increase the number of members is focused on tier-2 markets this year. This Prime Day sale gives subscribers access to over 200 exclusive new Prime Day launches. They will be the first to get access to exclusive new product launches such as OnePlus 6 Red, NesPlus breakfast cereals from Nestlé, gaming laptops from HP and Acer, and many others.

For the first time, Prime members in India will also have access to hundreds of top international Prime Day deals from across 17 countries.

Also read: Amazon, Flipkart fight it out with massive sales: All you need to know