The fund will focus on encouraging the best ideas to digitise SMBs, and drive technology-led innovation in agriculture to improve farmer productivity.

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Atom Startups Friday, April 16, 2021 - 19:33

E-commerce major Amazon on Thursday announced a $250 million fund — Amazon Smbhav Venture Fund, for startups in India. The fund will invest in startups and entrepreneurs focusing on technology innovations in SMB digitisation, agriculture and healthcare.

The fund was announced in the opening session of Amazon India's flagship event Smbhav. A company spokesperson said that the venture fund will invest in technology-led startups that are passionate about unlocking possibilities of a digital India.

The fund will specifically focus on encouraging the best ideas to digitise SMBs (small & medium businesses), and drive technology-led innovation in agriculture to improve farmer productivity.

As part of this initiative, M1xchange raised $10 million in its current funding round, which was led by Amazon, and had participation from BEENEXT and existing investor Mayfield. M1xchange is an RBI approved TReDS (Trade Receivable Discounting System). TReDS is an institutional mechanism set up in order to facilitate the financing of trade receivables of MSMEs from corporate buyers through multiple financiers. 

Additionally, Amazon announced plans to digitally empower and bring 1 million offline retailers and neighbourhood stores online, on the Amazon India marketplace, by 2025 through the 'Local Shops on Amazon' programme.

At the same event, Amazon also launched the 'Spotlight North East' initiative to bring 50,000 artisans, weavers and small businesses online from the eight states in the north-eastern region of India by 2025 and to boost exports of key commodities like tea, spices and honey from the region.

In his address at Smbhav 2021, Amit Agarwal, Global Senior VP and Country Head, Amazon India said: "In 2020, we pledged to digitise 10 million SMBs, enable $10 billion in exports, and create 1 million jobs by 2025. Through our initiatives, we are committed to be a catalyst and a partner in unlocking the possibilities for a Digital India, and realise the vision of an Aatmanirbhar Bharat as put forth by the PM."

"The launch of Amazon Smbhav Venture Fund aims to attract best ideas and empower entrepreneurs in the country to partner in this vision. Additionally, our initiatives to on-board 1 million offline shops on Amazon.in and digitally empower the northeast region will accelerate the progress towards a digital and self-reliant India," he said.

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