Telugu Over-the-Top platform Aha has announced that it will be producing 52 original releases in 2021, which includes web series, movies, talk shows, and docudramas.
Directors Sukumar, Harish Shankar, Surender Reddy, Vamshi Paidipally, Nandini Reddy, Praveen Sattaru, Dr Sailesh, Pawan Kumar, Venu Udugula, Sudheer Varma, Sagar Chandra, Ranga Yali, Vidya Sagar, Uday Gurrala, Pranav Pingle Reddy, Pallavi Gangireddy amongst others have been roped in to create this content, Aha said.
According to Aha, its recent talk show Sam Jam hosted by star actor Samantha Akkineni, and releases such as CommitMental, MaaVinthaGaadhaVinuma, and Anaganaga O Athidhi have received a good response so far.
Ramu Rao Jupally, promoter, Aha, said, “In a short span of time, Aha has grown to be recognised as a game-changer in the Telugu entertainment industry. Today, the OTT industry is one of the fastest-growing markets which is expected to grow at a CAGR of 28.6 percent for the next four years as per the PwC (a research institution) report. With over 50 million Telugu content consumers across both Telugu states, we believe the market potential is huge. We are confident that the line-up featuring the biggest names in the industry will offer our audiences to enjoy through relatable and entertaining content.”
Some of the promising content from Aha includes 11th Hour featuring actor Tamannaah Bhatia, who’s making her debut in the OTT space, producer Swapna Dutt’s Kambalapalli Kathalu, Arka Media’s Anya’s Tutorial, Sooper Over, Maidanam, Maze, Beyond Textbook, Kudi Yedamaithe, In the Name of God, Thodelu, Rudraveena and Qubool Hai.
Actor Allu Arjun is the brand ambassador for Aha. Besides producing original Telugu content, the platform recently facilitated the direct release of Colour Photo starring Suhas, Chandini Chowdary, Sunil, Viva Harsha among others. The film was a success, receiving positive response from both audience and critics alike. It is being reported that actor Vijay Deverakonda will be producing a web series which will be available on Aha.