For IKEA India, it has been a year of learnings and connecting with new customers every day, as well as welcoming the people of Hyderabad to the store.

After a successful one-year run in Hyderabad IKEA looks at multi-channel growth
Atom Home Furnishing Friday, August 09, 2019 - 17:00

IKEA, one of the world’s leading multi-channel home furnishings retailer, completes a year of successful operations in India on Friday! 

Last year, this day, IKEA opened doors of its first store in India to the people of Hyderabad. The day was a landmark moment for IKEA witnessing more than 40,000 visitors on the first day of the store opening. 

Speaking on its first-year milestone, Peter Betzel, CEO, IKEA India said, “It is very special that we have completed a year of retail operations successfully in India. Thank you to all our co-workers, customers and partners who have helped us build a strong foundation. India is a long-term commitment for IKEA, and we will focus on fast expansion with a multichannel approach. In the coming years, our goal is to meet 100 million customers with our beautiful and affordable home furnishings’ offer to make everyday life at home better and brighter. Our next destination is Mumbai where we will soon start our e-commerce journey enabling us to meet many more customers, followed by Hyderabad and Pune going online.”

For IKEA India, it has been a year of learnings and connecting with new customers every day, as well as welcoming the people of Hyderabad to the store. It has been a journey of discovering IKEA for the customers and how IKEA helps them realise their dream of a beautiful home that combines quality, functionality, sustainability and form at affordable prices. 

Aurelie Raimon, Store Manager at IKEA Hyderabad added, “It has been an exciting time for us, full of work, inspiration and learnings. Indian customers have humbled us with their love. We have welcomed 4 million+ visitors so far and still counting. We are coming closer to understanding what our customers like, their preferences, challenges and frustrations of everyday life at home. We want to continue being a part of their life enabling them to make room for more quality time with their loved ones.”

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