After nurturing an ardent set of fan followers on Facebook, Twitter and Instagram, the Kerala police has now set foot into TikTok which has become the latest sensation among social media users.
The funny and engaging memes of Kerala police that have a sense of social awareness have got a popularity that has grown to be bigger than any other Facebook troll pages from Kerala. Getting over one million likes for its Facebook page, Kerala Police has beaten the reach of official pages of police from other states. As per reports, it is even more popular than the New York Police Departmentâ€™s Facebook page.
On Wednesday, the official account of TikTok in a tweet welcomed the entry of Kerala Police to the platform. â€śYour presence on TikTok will help inspire millions of youth to learn from the bravery & diligence that inspire the nation,â€ť stated the tweet.
The entry to TikTok is aimed at creating videos that raise awareness among the youth on various issues. â€śApart from creating awareness, warning and safety lessons, we will also keep a watch on the unlawful activities by users in the platform,â€ť read a statement of Kerala Police on its official Facebook page.
Even the video which Kerala Police posted on Facebook to make their announcement of entering TikTok became viral.
Within just a day, the TikTok account of Kerala Police was able to garner 74,000 fans. Through the account, Kerala Police will also conduct videos and short-film making competitions on various subjects that will raise social awareness among the youth, ADGP Manoj Abraham, who heads the social media team, said, according to Deshabhimani. The team will also seek the aid of other people who have become a sensation in TikTok among Malayalis.
Last December, Microsoft even decided to conduct a study on distinctive ways in which Kerala police makes use of new age media interactions.