‘Rowdy Baby’, the super hit song from Dhanush’s Maari 2, has become the fastest South Indian song to cross 100 million views on YouTube, in just two weeks of its release. Putting behind the record of ‘Rangamma Mangamma’ from Rangasthalam and Sai Pallavi’s ‘Vachinde’ from Fida, 'Rowdy Baby', which released on January 2, has garnered 100 million views and 1 million likes in just 16 days on YouTube.
‘Rowdy Baby’ became an instant hit as Sai Pallavi once again took the viewers by awe with her super catchy dance moves in this peppy number alongside Dhanush. The song is composed by Yuvan Shankar Raja and sung by Dhanush and Dhee, daughter of music composer Santhosh Narayanan. Santhosh Narayanan on Sunday tweeted on the song’s success and thanked the makers for bringing a ‘big smile’ to the family.
What a special feeling ! #100MViewsForRowdyBaby . So proud of our little dhee. Thank you so much @thisisysr , @dhanushkraja , @Sai_Pallavi92, @PDdancing and @directormbalaji for bringing a big smile to our family . #RowdyBaby— Santhosh Narayanan (@Music_Santhosh) January 20, 2019
நெஞ்சு ஜிகு ஜிகு ஜா! #RowdyBaby video song hits 100M+ views on YouTube Thank you for all the love, views, likes (even the dislikes!) & comments!— Wunderbar Films (@wunderbarfilms) January 20, 2019
▶️ https://t.co/DboDG0xMC6#100MViewsForRowdyBaby@dhanushkraja @Sai_Pallavi92 @thisisysr @directormbalaji @vinod_offl pic.twitter.com/jwEwnhmBqV
‘Rowdy Baby’ has broken the record previously held by ‘Rangamma Mangamma’ from Ram Charan’s 2018 release Rangasthalam, which got 100 million views within 142 days of its release. Sai Pallvai’s ‘Vachinde’ from Fida figures third in the list, reaching the mark in 197 days and ‘Saahore’ from Baahubali reaching 100 million views in 247 days.
Coincidentally, Dhanush’s ‘Why this Kolaveri Di’ from 3 was the first Indian song to cross 100 million views on YouTube in 2015, four years after its release. Dhanush himself has been the lyricist and singer for his two super viral songs, ‘Kolaveri Di’ and ‘Rowdy Baby’.
‘Rowdy Baby’ also achieved the feat of hitting the Billboard YouTube chart last week and was ranked number 4 in its list of popular YouTube songs.
Maari 2, a sequel to the 2015 film Maari, featured Dhanush, Sai Pallavi, Varalaxmi Sarathkumar, Tovino Thomas and Krishna and hit the screens on December 21. However, the film was slammed by critics, who said that it had joined the list of unsuccessful sequels released in the same year, and also lamented that the Maari elements (where Dhanush was seen as an unapologetic thug) were missing in the film.