It is a matter of some shame that The Times of India (TOI), the newspaper that professes to be the industry leader in India posts a video of a Bollywood actor's cleavage.

The actor in question, Deepika Padukone has taken to twitter to tell the newspaper what she thinks about having to wake up with the entire country staring at her bosom. No, she was not the one to take it lying down and so Deepika tweeted, "I am a woman, I have breasts AND a cleavage,you got a problem?."

Read: Times of India decides to take the fight with Deepika Padukone to a new level, accuses actress of hypocrisy

Supposedly India's 'LEADING' newspaper and this is 'NEWS'!!?? pic.twitter.com/D3wiVVXuyM

— Finding Fanny (@deepikapadukone) September 14, 2014

YES!I am a Woman.I have breasts AND a cleavage! You got a problem!!??

— Finding Fanny (@deepikapadukone) September 14, 2014

The Indian Express reports that the actress had worn a low cut dress designed by Anaita Shroff Adajania for the trailer launch of ‘Chennai Express’. And this apparently is the second time that Times of India has reported on the dress. On Sunday morning, they simply reframed the old story.

Dont talk about Woman's Empowerment when YOU don't know how to RESPECT Women!

— Finding Fanny (@deepikapadukone) September 14, 2014

@deepikapadukone - we just slam ourselves back into the dark ages! Reputed channels inciting regressive shit. What are they thinking?! Sad!

— homiadajania (@homiadajania) September 14, 2014

They think @deepikapadukone has a cleavage. I think she has got a spine.

— Madhavan Narayanan (@madversity) September 14, 2014

If the first tweet was bad, Times of India's reply was worse. The TOI Entertainment Twitter handle replied to the actor, "@deepikapadukone , It's a compliment! You look so great that we want to make sure everyone knew! :)."

Also read: Do we zoom into a man's crotch? Deepika Padukone fires new salvo on cleavage debate

The fact that Deepika Padukone, and many actors who voiced their support to her, lashed out against ‘yellow journalism’, shows that they suddenly have the confidence to take on conventional media, that too, a giant like Times of India.

Read: Cutting out the middleman: How Deepika Padukone's fight with Times Of India is a lesson in media management

Deepika's anger seems to have worked... the tweet is no longer there on Times of India Entertainment's Twitter timeline, and perhaps her outburst will make them think twice next time before posting anything about any actor or any person for that matter. 

Also Read: That's how you shut them up- Bollywood colleagues admire Deepika's response to Times of India