2026 சட்டமன்றத் தேர்தல்: அரசியல் வியூகத்தை வேகப்படுத்தும் MK Stalin,EPS & Vijay | DMK | AIADMK | BJP

The political strategists have become a key component of election campaigns, shaping narratives and redefining politicians’ public images. As Tamil Nadu gears up for the 2026 Assembly elections, these firms are working behind the scenes, crafting winning formulas to sway public sentiment in ways never seen before. From rebel to beloved brother - From Thalapathy to Appa, these tactics are being used to create politicians as cults. Despite being external consultants, strategists have become significant to political parties. Carefully curated slogans, emotional storytelling, and aggressive social media campaigns create a sense of connection with voters and blurring the lines between organic engagement, manipulated approach and the cost to set the narrative. How do these strategies influence elections? How they impact voters' psychology and how this approach makes a dent in democracy. In this week’s Yen Endra Kelvi, Shabbir Ahmed takes a deep dive about the political strategy firms, their power over public perception, and the dynamics of this rising trend.