Bengaluru-based fitness startup Cult.fit on Thursday denied allegations of cheating levelled by one of its customers in Hyderabad after police on Wednesday registered a case against its brand ambassador and popular actor Hrithik Roshan and three others.

The company alleged that it was actually complainant Shashikanth, who had behaved inappropriately and violently with its staff forcing it to take action against him.

"The current police complaint appears to have been filed subsequently against us falsely, while also mischievously and wrongly dragging our celebrity brand ambassador Hrithik Roshan into it. We are cooperating with the authorities as per the due process and evaluating the remedial action," Cult.fit Healthcare said in a statement.

Cult.fit said that it was a responsible company conscious of the health and safety requirements of both its customers as well as its staff.

KPHB Colony police station under Cyberabad Police Commissionerate on Wednesday booked Roshan and three officials on charges of cheating and criminal breach of trust. The complainant alleged that he was not allotted a slot for the workout though he had paid a fee of Rs 17,490 in December last year.

The gym was offering weight loss packages for Rs 17,490 to Rs 36,400 for one year. Shashikanth availed the discount offered at the time of the centre's launch.

He claimed that since the company advertised guaranteed weight loss and daily work out sessions and with Hrithik Roshan acting as its brand ambassador, a large number of people registered themselves.

IANS inputs