Two days ago, a shocking video of two IndiGo staffers assaulting a passenger emerged. The video shows a verbal altercation between a passenger, identified as Rajiv Katiyal and the IndiGo personnel. The personnel are then seen physically restraining Rajiv and even pinning him to the ground at one point with one of the personnel’s hands on Rajiv’s throat.
The video went viral and IndiGo came under severe criticism from all quarters. And while the airline issued an apology and fired the employee who released the video, the internet wasn’t even nearly done with them. Amidst the outrage and calls for boycotting IndiGo, some people turned things lighter with their witty takes and memes on the matter.
We truly apologise to Mr. Rajiv Katiyal for this incident & assure him that the employee has been terminated. pic.twitter.com/9xZcSftgit
— IndiGo (@IndiGo6E) November 7, 2017
Some joked about wearing an armour as precaution before traveling in the airline. Others asked the airline to ‘do their thing’ to people like their bosses. Yet others took to creating brand new logos and taglines for the airline to suit their current media image.
Ready for boarding #indigoairlines 6E pic.twitter.com/KJFXHdrCZf
— Suresh Menon (@sureshnmenon) November 9, 2017
#indigoairlines is one of the best airlines in the country. They beat everyone when it comes to customer service.
— Jagdish Chaturvedi (@DrJagdishChatur) November 9, 2017
Literally everyone#indigoassault #IndiGoons #IndigoKeGunde #Indigoshame #Indigo6E
Apparently IndiGo has decided to redesignate its Ground-handling Staff as Manhandling Staff #indigoairlines
— Madhavan Narayanan (@madversity) November 8, 2017
Introducing all new travel pillow by #Indigo Airlines. pic.twitter.com/Jpk3bThIDC
— Vigil Aunty (@famousaunty) November 8, 2017
New business proposal for #indigoairlines pic.twitter.com/yyB6yKvChp
— Tanuj Chakrabarty (@chang_tj) November 9, 2017
IndiGo takes a beating on social media for #TerrorOnTarmac. Regardless of the public apology, what are your thoughts on #IndiGunda? We'd love to hear from you.#indigoairlines #IndiGoons pic.twitter.com/iaWA8ImwWF
— Influx Worldwide (@influxint) November 8, 2017
When you accidentally break the queue of IndiGo airlines...#indigoairlines #Indigo pic.twitter.com/EWMK7flHJi
— Ratnesh Mishra (@06_ratnesh) November 9, 2017
Indigo - We beat customers
— Nishant Singh (@thehungrytide) November 9, 2017
Jet - We beat our competition nt our customers
Air India - We don't beat our customers. We gt beaten by our MPs
GoAir - We dn't hv customers.
AirVistara - We dn't hv planes.
Kingfisher: If our Boss ws here we wud hv beaten hm#copied #indigoairlines
Yesterday had a fight with the local guys. As i am not so strong @IndiGo6E can you please send some of your employees to help me out for gang war. #indigoairlines #gangsta
— rachit goyal (@rachitgoyal7) November 9, 2017
Breaking news: #indigoairlines blames whistleblower for shooting the video! Tomorrow's news: #indigoairlines blames people for watching it!
— Sanketh Kamath (@ksankethb_DRG) November 9, 2017
Indigo logo explained......
#indigoairlines #Indigo pic.twitter.com/FKXRbW2Luh— {} वन्दे मातरम {} (@AgarwalGyan) November 9, 2017
Love their new tagline! #FlyIndiGo #IfYouGotItInYou #indigoairlines #indigo #IndiGoons @IndiGo6E pic.twitter.com/TWklMMCSCO
— Causeless Critic (@CauselessCritic) November 9, 2017
Rare pics of Rahul Gandhi getting ready to take @IndiGo6E flight went viral #indigoairlines pic.twitter.com/MyhUlsxqlo
— Supershiv® (@Supershivshivra) November 9, 2017
One of the memes renamed IndiGo as ‘Adingo’. In Tamil, ‘adingo’ means to beat up.
And then there was this man, who took the trolling one step ahead by actually tweeting to IndiGo.
This one is awesome! #ThokoIndigo #indigoairlines pic.twitter.com/HUOJOKRnOw pic.twitter.com/0KsdUI4FWq
— Keshav Khera (@keshavkhera) November 9, 2017
Social media users were not the only ones who capitalised on the hype behind the video. Reportedly, Air India too tweeted some cheeky advertisements, only to delete them later.
While one was about how Air India only raised their hands to say namaste, another one was about their ‘unbeatable service’.
While the tweets were deleted, there are screenshots still floating around. Check them out.
#indigoairlines Now, Air India takes a dig at Indigo pic.twitter.com/a0yTgWY0Xa
— Shine Jacob (@shinejac) November 8, 2017
Clever Ad or Smack By Air India.
— Faisal (@sfaisalpeer) November 9, 2017
Notice the BEAT in Indigo Blue..#Indigo pic.twitter.com/scdJS22Rja
Meanwhile, another photo began doing the rounds, which seemed like a Jet Airways ad saying that they beat their competition, not their customers. However, Jet Airways clarified that it was not their ad and was in fact in bad taste.
Jet Airways Statement:
— Jet Airways (@jetairways) November 8, 2017
Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline.
The creative does not reflect our philosophy and ethos and is in fact, in bad taste.
Amidst all the jibes, there were some however, who stood by IndiGo. Pointing out that verbally abusing and shouting in a situation rather than talking it out is an Indian mentality, people said that the fault lay on both Rajiv and the airline staff’s sides. Others said that it was Rajiv who was at fault for misbehaving with the IndiGo personnel first.
1. I beg to differ in the #indigoairlines issue. No one has a right to abuse whatever the provocation. Indians believe the easiest way out
— Mohan Sinha (@Mohansinha) November 8, 2017
Saw the @IndiGo6E video. An abusive passenger called #RajivKatiyal tried to flout safety regulations & was restrained by ground staff for which he abused them. @AdityaGhosh6E stand by your team, not sack them for adhering to protocol. #indigoairlines
— Charles Assisi (@c_assisi) November 8, 2017
Completely agree. Brands really don't need to cow down if they haven't done anything wrong. Come across so many passengers who want to push their way with scant regard for public etiquette/safety. What's the hurry, really? #indigoairlines https://t.co/frOLbO3qN0
— Jananee Gangadhar (@JananeeGang) November 9, 2017
From the video it's obvious that both the parties lacked communication skills. This is an obvious ego battle between two groups - the customer and the ground staff guys. Both are to be blamed, not just the customer #indigoairlines #IndiGoons #indigo
— Sagar Thorat (@SagarT25) November 9, 2017
Regarding the #Indigo incident: I don't know both sides of the story and I completely condemn any violence for any reason. Having said that, I will use this occasion to talk about one thing that gets to me: our behaviour with customer support staff in India. #thread
— Nikhil Taneja (@tanejamainhoon) November 8, 2017
Watch the controversial video here:
#WATCH: IndiGo staff manhandle a passenger at Delhi's Indira Gandhi International Airport (Note: Strong language) pic.twitter.com/v2ola0YzqC
— ANI (@ANI) November 7, 2017