Holi and the T20 World Cup arriving in the same season is the kind of coincidence that justifies a living room upgrade. After a day of colour, food, and laughter, the family naturally gravitates back indoors — and this year, that wind-down time comes with a packed match schedule waiting on the other side. Whether it is a Bollywood classic after the Holi celebrations, India chasing a target under lights, or a web series the family has been putting off, the living room is about to get a lot of use.
If your current TV is too small, too slow, or just overdue for a replacement, Holi is one of the best times to upgrade. With the Bajaj Finserv Summer Sale, it is now easy to afford a Smart TV, thanks to Easy EMIs and exclusive offers on TVs from top brands. You can browse models on Bajaj Mall and compare options by screen size, display technology and smart features. Shortlist a model and shop from 1.5 lakh+ Bajaj Finserv partner stores across 4,000+ cities and enjoy benefits like flexible repayment terms and zero down payment on select models.
Why is Holi 2026 the best time to buy a new TV?
Once the dhol stops and the snacks are finished, the living room becomes the heart of the home. Upgrading your tech now ensures you are ready for the upcoming cricket season, blockbuster movie releases, and immersive gaming.
The top reasons to upgrade now:
Next-Gen Clarity: Move from standard HD to 4K Ultra HD or QLED for vibrant colours that match the spirit of Holi.
Smart Features: Modern TVs from Sony, Samsung, and LG now feature AI-driven upscaling and seamless voice control.
Unbeatable Affordability: With the Bajaj Finserv Summer Sale, you don't need to pay the full price upfront. You can spread the cost over several months with Easy EMIs.
What screen size Is right for a Holi family gathering?
The most common mistake when buying a TV is going too small. A screen that looks fine for one person watching alone can feel cramped when six or eight people are seated across a living room.
Use this as a starting point:
| Room size | Recommended screen size | Minimum viewing distance |
|---|---|---|
| Small bedroom (8×10 ft) | 32–40 inch | 1.2–1.5 metres |
| Medium living room (10×12 ft) | 43–50 inch | 1.5–2.0 metres |
| Large living room (12×15 ft) | 55–65 inch | 2.0–2.5 metres |
| Open plan / home theatre (15 ft+) | 65–75 inch+ | 2.5 metres+ |
To help you get started, we have put together a list of the best-selling TVs to explore. You can choose one based on your room size, viewing habits, and budget.
| Best For | Model | Price* | EMIs starting from* |
|---|---|---|---|
| Budget friendly | LG 32-inch HD Ready Smart LED (32LQ570BPSA) | Rs. 18,040 | Rs. 1,458/month |
| Best 4K value | Samsung 43-inch 4K Ultra HD (UA43DU7000KLXL) | Rs. 34,560 | Rs. 1,889/month |
| Big screen style | Haier 50-inch Google LED TV (50P7GT) | Rs. 41,000 | Rs. 3,417/month |
| Immersive design | Haier 55-inch 4K Curved QLED (LE55Q9800QUAG) | Rs. 76,000 | Rs. 6,333/month |
| Premium cinema | Sony 65-inch 4K Ultra HD LED (K-65S30) | Rs. 1,51,900 | Rs. 5,313/month |
| The ultimate experience | Sony 65-inch 4K Ultra HD OLED (KD-65A8G) | Rs. 2,95,920 | Rs. 18,495/month |
Limited-time offers on electronics and appliances
This festive season, bringing home a new LED TV is more affordable than ever. Check out the latest limited-time EMI offers from top brands below:
| Brand | EMI starting from | Max tenure* |
|---|---|---|
| Sony LED TV | Rs. 720 | Up to 16 Months |
| Samsung LED TV | Rs. 830 | Up to 18 Months |
| LG LED TV | Rs. 1,287 | Up to 18 Months |
* Disclaimer: Prices and EMIs may vary by location, partner store, promotional offers, and variant. Please check the latest prices and offers at the partner store before purchase.
This festive season, you can unlock several benefits that make buying a new smart TV affordable and convenient, thanks to the Bajaj Finserv Summer Sale. Here are a few reasons why you must shop from Bajaj Finserv partner stores this Holi:
● Competitive prices: Find smart TVs across price ranges on Bajaj Mall, compare options, and purchase a model at a competitive price from a Bajaj Finserv partner store.
● Easy EMIs: Finance your new TV with an Easy EMI loan of up to Rs. 5 Lakh. This allows you to choose a flexible repayment tenure (up to 18 months) that fits comfortably into your monthly budget.
● Zero down payment: On select TV models, you get the zero down payment offer, which means you won’t have to pay anything upfront to bring the smart TV home.
● Wide selection: Shop from 1.5 lakh+ Bajaj Finserv partner stores across 4,000+ cities. That makes finding the right TV much simpler and more convenient.
This Holi, bring home a smart TV with Bajaj Finserv’s affordable financing options. Choose a model that suits your requirements and budget, and enjoy movie nights, matches, and festive downtime with your loved ones.
Disclaimer: This article is published in association with Bajaj Finserv and not created by TNM Editorial.