A host of Bollywood stars have spoken highly in favour of Amitabh Bachchan after media reports suggested that Bollywood's Shahenshah was likely to be the new face of Incredible India.

Bachchan is likely to replace Aamir Khan as the ministry of tourism’s campaign which promotes tourism in India.

Speaking at the 22nd Annual Star Screen Awards., Akshay Kumar who was one of the purported choices said, “He should be given that (brand ambassador). He is an icon...It would be great."

Actor Ranveer Singh said, “He is The perfect brand ambassador, true icon and the most appropriate person for incredible India," said actor Ranveer Singh.

Nawazuddin Siddiqui, who is sharing screen space with Bachchan in Sujoy Ghosh's upcoming production Te3n, said, "I am happy. He deserves it." 

"He is a great brand ambassador. So was Aamir. So is Mr Bachchan, so would be many other people. You can't praise him (Bachchan) enough, there is not much that hasn't been said about him. He is cultured, understands culture, understands India, he is very knowledgeable. Not just a film actor he is beyond that," said Filmmaker Sidhir Mishra.

Sonakshi Sinha said, "I think nobody represents art and cinema in our country like him. He has been doing that for so many years. No one is better than him to be the brand ambassador."  

Director Shoojit Sircar said, "I am happy. Whatever he does, I am with him. He is a legend."

Sonam Kapoor said, "It's an apt ambassadorship. He was the brand ambassador for Gujrat, so it s a natural progression." 

Filmmaker Subhash Ghai called Bachchan s likely appointment superb, "It's a great honour that he has become the ambassador." 

(With PTI inputs)