After a staff member of an Apple store in Australia was accused of asking a group of schoolboys to leave the store as the security thought they "might steal something", the company has reportedly apologised for the incident.

A video of the incident, including the teenagers who are all black, was uploaded on Facebook on Tuesday, sparking off outrage on social media with many terming it as an episode of racial profiling.

According to the BBC, the students in the video are in Year 10 and study in the Maribyrnong College in Melbourne and the incident took place at Melbourne's Highpoint shopping centre. The report states that Apple said that the store manager has apologised to the boys and their school principal.

The BBC report further states that the company in a statement said, "Inclusion and diversity are among Apple's core values. We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions. We've looked into the details of the situation and we apologise to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be."