Thanks to the controversy over Aamir Khan’s latest comment regarding “rising intolerance” in the country over the past few months, there has been an unexpected casualty – Snapdeal. Aamir is the e-retailer’s brand ambassador, and those who disagree with Aamir for his comments have now launched an online attack.
Snapdeal is witnessing a Twitter-onslaught with the hashtag #NoToSnapdeal getting popular on twitter, while #AamirKhan being the top trend in India on Tuesday morning. Meanwhile, taking a dig at the ‘Award Wapsi’ trend recently of several writers and scientists returning their awards in protest of the government, an #AppWapsi trend is also doing the rounds.
Meanwhile, the app is also receiving a flurry of one star reviews on Google Play, the android app store. This is how the reviews page looked on the Snapdeal android app looks:
I just uninstalled my snapdeal app. #NoToSnapDeal #AamirKhan
— Mahesh Lalwani (@mahesh_lalwani) November 24, 2015 Dear @snapdeal I am not gonna buy anything from SnapDeal until #AamirKhan is Brand Ambassador&will suggest other friends also #NoToSnapDeal
— Pallav Ghose (@pallavghose) November 24, 2015 Boycott khans movies and stop buying from snapdeal until they dont remove Aamir brand ambassador #NoToSnapDeal @nalin_parekh @gopugoswami
— Ramesh G Joshi (@R_G_Joshi) November 24, 2015 #appwapsi till @amir_khan takes his statement back and issues an apology @snapdeal
— Prasanna Venkatesh (@heartzbeat) November 24, 2015 #AppWapsi for #AamirKhan makes a lot of sense. #SnapDeal, What are you waiting for? Good time to collect trust & complimentary branding.
— Dhruv Soi (@dhruvsoi) November 24, 2015 #appwapsi this campaign is working. If u don't agree with Aamir then make it a success by requesting other similar minded ppl to uninstall
— Indian Elections (@IndiaElects2014) November 24, 2015Meanwhile, the app is also receiving a flurry of one star reviews on Google Play, the android app store. This is how the reviews page looked on the Snapdeal android app looks: